CitizenMe
If you’ve been keeping up with our insights lately, you will have seen that there’s been a lot of chatter at CitizenMe about how your Facebook persona says a lot…
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The Challenge As a challenger to the big-name high street banks, Tandem needed an agile, cost-effective and cutting-edge solution to test new concepts, features and designs with richly profiled consumer…
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The Challenge IFF needed to get fast feedback from a niche group of consumers in the UK about their attitudes and behaviours around using different laundry detergents. The CitizenMe Solution…
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The Challenge Being internationally recognised thought leaders in brand and business change, Wolff Olins needed high-quality research to provide the foundation of a white paper report. They wanted data with…
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The Challenge As a fast growing mobile phone brand, Wileyfox needed a cost-effective way of measuring brand performance to identify key areas for improvement. Ultimately, they wanted to inform their…
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On Monday, some of us CitizenMe peeps had the privilege of attending #PIE17, which was hosted by our friends over at CtrlShift. Being the newbie, it was my first time…
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What is a Net Promoter Score (NPS)? Your Net Promoter Score (NPS) is a growing customer metric. It gauges the quality of your product experience and the impact this has on…
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The Challenge OMD are a leading advertising agency whose planners are searching for rich customer profiles to better define their new campaigns. To gain competitive advantage for their clients, they sought…
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Personal privacy and data protection is hitting the news big time at the moment, especially in Europe with the introduction of GDPR approaching in May 2018. Companies such as Google…
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When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…
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When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…
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You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…
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