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StJohn Deakins

What is Zero Party Data? Zero is the Hero!
What is Zero Party Data? Zero is the Hero! 624 347 StJohn Deakins

From Netflix to Amazon to Instagram – we all love the digital services that understand what we need. We want them to give us perfect recommendations about what to watch,…

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Good martech
Making Marketing Tech Fit for The 2030s – Part 1: The Transition
Making Marketing Tech Fit for The 2030s – Part 1: The Transition 3938 2626 StJohn Deakins

The future of good MarTech There’s a badly kept secret in the marketing technology industry. What is truly considered good MarTech in 2022? The truth is that digital marketing technology…

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Memory: The Simple Trick To Understanding Personal Data
Memory: The Simple Trick To Understanding Personal Data 1732 1732 StJohn Deakins

Describing personal data is hard!  It can be defined politically, legally, economically, geographically, personally – there are many parameters. It literally means something slightly different to every single one of…

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‘Zero Data’ leader CitizenMe raises $2m to fund mission to “fix the internet”
‘Zero Data’ leader CitizenMe raises $2m to fund mission to “fix the internet” 898 505 StJohn Deakins

London, UK. 9:00am GMT, 26 October 2021 CitizenMe has announced an investment of $2 million in a round led by the North East Venture Fund (NEVF), supported by the European…

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Teens, Tennis, the Taliban, and our Global Citizen Future.
Teens, Tennis, the Taliban, and our Global Citizen Future. 650 433 StJohn Deakins

Watching the US Open Tennis finals last night was to witness a change in epoch. Two teenage girls played sublime tennis to break through on one of the world’s biggest…

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Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy.
Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy. 1280 1280 StJohn Deakins

We get very confused about the word ‘Privacy’. The problem is that the word privacy can mean two very different things – there’s our everyday real life definition of privacy,…

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Mozilla spotlights CitizenMe as leading the way in building ’empowered data’
Mozilla spotlights CitizenMe as leading the way in building ’empowered data’ 720 405 StJohn Deakins

We are delighted to have been cited as a leader in the data space by Mozilla in their report into alternative futures for ethical data governance.

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What is Digital Citizenship?
What is Digital Citizenship? 2400 1597 StJohn Deakins

Digital Citizenship in the Age of Human Data “Where are you from?” It’s one of the first questions asked when people first meet. The answer is often where we are born,…

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Revealing Your Perfect Career
Revealing Your Perfect Career 1842 1627 StJohn Deakins

New CitizenMe private Insight: Vocational Interests (CVIS) What career best fits you? Most of us have tasks that we enjoy doing, whatever our industry or our job title. The key to…

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CitizenMe in The Economist
CitizenMe in The Economist 1280 720 StJohn Deakins

It’s been fantastic to see The Economist Schumpeter Column picking up on the potential of the new Personal Data economy in recent months. In September… The column talked about the…

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CitizenTrust: Data By The People For The People
CitizenTrust: Data By The People For The People 1920 1080 StJohn Deakins

A Path To Global Direct Democratic Governance Of Our Data: Individual Empowerment With Collective Governance. A Global Digital Citizenry Over three billion humans are now connected to the Internet. At…

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The Economist
Hailed By The Economist As Solution For TikTok
Hailed By The Economist As Solution For TikTok 1068 667 StJohn Deakins

We’re proud to see The Economist suggest that our CitizenMe model should be used by TikTok to enable them to move away from Advertising. The Economist points to our model…

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