Blog

Survey Checklist
Survey checklist: what to look out for before you hit publish
Survey checklist: what to look out for before you hit publish 600 442 Beth Hepple

We all get pre-survey nerves. If you’ve ever felt (or are feeling) a bit nervous before publishing a survey, you’re not alone. Fear of forgetting something big, or missing something…

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Brand Awareness
Using surveys to gauge brand awareness
Using surveys to gauge brand awareness 600 442 Beth Hepple

For businesses new and old, it is important to make people aware of your brand and what your organisation does. Most brands will use a combination of marketing efforts to…

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Questions your consumers don't want to hear
Questions your consumers don’t want to hear
Questions your consumers don’t want to hear 600 442 Beth Hepple

When it comes to creating a successful survey, you need to ensure you create questions that will get you the best responses from your audience. That being said, you also…

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Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

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Concept Testing
Concept testing and why it’s important
Concept testing and why it’s important 600 442 Beth Hepple

Concept or product testing is a really important thing to consider when you are thinking of developing or launching a new product/service. You will be able to determine whether your…

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Facebook Ad Preferences protect privacy
Digital Detox II: Protecting your privacy
Digital Detox II: Protecting your privacy 2146 1058 Beth Hepple

In our last blog we talked about the reasons we might need to have a digital detox and the effect that being always online is having on our day-to-day lives.…

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Digital Detox
Digital detox I: How to get healthy online
Digital detox I: How to get healthy online 1600 1200 Beth Hepple

We are citizens addicted. Not just to the things you might expect like alcohol and cigarettes, but to our screens and devices. There’s always a latest detoxing fad, but it’s…

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Data is the new Water I
Data is the new Water I: Water gives life (oil takes it)
Data is the new Water I: Water gives life (oil takes it) 1753 1240 StJohn Deakins

At the end of 2017 we posted Data Is The New Water in the Huffington Post, describing how the way we frame our language about ‘human data’ can have a…

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Virgin Card Punk
Blockchain? Never mind the Bollocks
Blockchain? Never mind the Bollocks 840 485 StJohn Deakins

The Sexpistols and punk rock transformed the music industry. So too Bitcoin, and its underlying blockchain technology, will change the way that the world works for decades to come, and…

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CitizenMe Investigates: Love in the modern age
CitizenMe Investigates: Love in the modern age 1280 1122 Claudia Velilla

Has online dating killed our happily-ever-after? The modern age has given rise to a lot of societal changes, from meme culture and information (or disinformation) freedom, to AI. The internet has…

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