Blog

Net Promoter Score NPS
Net Promoter Score (NPS) and how it works
Net Promoter Score (NPS) and how it works 600 442 Beth Hepple

What is a Net Promoter Score (NPS)? Your Net Promoter Score (NPS) is a growing customer metric. It gauges the quality of your product experience and the impact this has on…

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What your data tells advertisers about your gender… and why it matters.
What your data tells advertisers about your gender… and why it matters. 3351 1832 Claire Hovey

Facebook is more than a pastime for idle thumbs; it’s a multi-billion pound selling platform for brands of all sizes. Facebook gathers all the information you leave behind when you…

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Why it’s important to verify brands and citizens are real
Why it’s important to verify brands and citizens are real 700 700 StJohn Deakins

Real, harmonious data sharing CitizenMe is passionate about enabling you to unlock the value of your data on your terms. This value can take many forms. In the current CitizenMe…

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Why AdTech is down a rabbit hole and how to climb back out
Why AdTech is down a rabbit hole and how to climb back out 1000 748 Ryan Garner

I’ve been involved in a lot of discussions over the past few years about the effectiveness of digital marketing. Being critical of AdTech and related digital marketing ecosystems used to…

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Facebook Privacy Shortcuts
Data and Facebook Privacy: Is it time you had a clean-up?
Data and Facebook Privacy: Is it time you had a clean-up? 748 748 Beth Hepple

Personal privacy and data protection is hitting the news big time at the moment, especially in Europe with the introduction of GDPR approaching in May 2018. Companies such as Google…

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Sample Size
Sample size and why it’s important
Sample size and why it’s important 600 442 Beth Hepple

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

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Rating Scale
Rating scales and how to work with them
Rating scales and how to work with them 600 442 Beth Hepple

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

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How to write a survey
How to write a great survey
How to write a great survey 600 442 Ryan Garner

Learning how to write a great survey is one of the most important aspects of conducting research. Your questionnaire defines your inputs and the resulting data you end up working with.…

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Data Analysis
Data analysis: an introduction
Data analysis: an introduction 600 442 Beth Hepple

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…

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Logic
How to personalise your survey using logic
How to personalise your survey using logic 600 442 Beth Hepple

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re…

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