What is it?
Unlike ad-hoc projects, creating an insight community with the people that matter most to your business – customers, fans, patients, employees, donors, alumni, or partners – allows you to get a more comprehensive understanding of your audience that builds over time.
Created around engaged customers who are invested in seeing your organisation succeed, communities allow them to co-create with you, offering high quality insight in context.
Community Technology Platform
At CitizenMe, we approach Insight Communities differently. We believe they should be about human insight: highly engaging, the conversation should be two-way, and insights shouldn’t be limited to just survey data.
Engagement
Traditional communities are expensive to manage. That’s because it’s hard to keep people interested in only giving feedback on a single brand. People like variety.
We keep community members engaged even when you’re not talking to them, by allowing them to get insights about themselves, donate their data to charity, and interact with other brands on their terms.
Rich Data
Insight communities are about understanding your customers more deeply. You can’t do this by just asking questions. With CitizenMe, you can get your community to exchange mobile data, social media data, psychographic, health kit data and more, all alongside the survey questions you want to ask. For even deeper contextual understanding, integrate your CRM data seamlessly in a highly secure, GDPR compliant way.
Speed
Insights from a community are only useful if they’re timely. That why we’ve created the CitizenMe platform to enable instant feedback (it’s crazy quick). Being a mobile platform means you can speak to your community any time, and in context of what they’re doing. Get hundreds of responses in minutes so you don’t have to wait to make better business decisions.
Details
From pop-up communities of 50-100 people, to long-lasting customer communities of thousands, CitizenMe’s Insight Communities helps you put the customer at the heart of all you do.
To get started, or for more information, simply get in touch here: