CitizenMe
It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…
read more
What is a Net Promoter Score (NPS)? Your Net Promoter Score (NPS) is a growing customer metric. It gauges the quality of your product experience and the impact this has on…
read more
Facebook is more than a pastime for idle thumbs; it’s a multi-billion pound selling platform for brands of all sizes. Facebook gathers all the information you leave behind when you…
read more
Real, harmonious data sharing CitizenMe is passionate about enabling you to unlock the value of your data on your terms. This value can take many forms. In the current CitizenMe…
read more
The Challenge OMD are a leading advertising agency whose planners are searching for rich customer profiles to better define their new campaigns. To gain competitive advantage for their clients, they sought…
read more
I’ve been involved in a lot of discussions over the past few years about the effectiveness of digital marketing. Being critical of AdTech and related digital marketing ecosystems used to…
read more