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Alexia Keller

Yoda
Artificial Intelligence: What side of the Force will it be?
Artificial Intelligence: What side of the Force will it be? 500 213 Alexia Keller

As with all new innovations entering uncharted territory, speculations about Artificial Intelligence (A.I.)’s future are unsurprisingly causing a wide variety of reactions across the academic, professional and even social, everyday…

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The human brain
How to include and analyse psychometrics in your research
How to include and analyse psychometrics in your research 1280 960 Alexia Keller

Focus: OCEAN Big 5 Model Psychometrics is the study of human behaviour, by going beyond the who to understanding the why. As mentioned in our previous blog, psychometric profiles are…

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Time Square
How We Help Advertising Agencies Win
How We Help Advertising Agencies Win 640 421 Alexia Keller

Unlocking Deeper And Richer Data On Key Audiences Our Approach In the world of advertising competition is tough and standing-out requires a cut-through point of difference. These points of difference…

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MeData Wheel CitizenMe
What is MeData?
What is MeData? 1546 1838 Alexia Keller

Discover the science of MeData Personal data can be explained as a jigsaw puzzle, comprised of thousands of unique, but necessary pieces. Each individual piece, on its own, will contain…

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This is NOT a blog about GDPR…this is a blog about YOU.
This is NOT a blog about GDPR…this is a blog about YOU. 1920 1281 Alexia Keller

The 25th of May 2018 hailed the arrival of a new law in the EU that will impact pretty much everyone connected to the internet. It is called the General…

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