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Beth Hepple

Survey Checklist
Survey checklist: what to look out for before you hit publish
Survey checklist: what to look out for before you hit publish 600 442 Beth Hepple

We all get pre-survey nerves. If you’ve ever felt (or are feeling) a bit nervous before publishing a survey, you’re not alone. Fear of forgetting something big, or missing something…

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Brand Awareness
Using surveys to gauge brand awareness
Using surveys to gauge brand awareness 600 442 Beth Hepple

For businesses new and old, it is important to make people aware of your brand and what your organisation does. Most brands will use a combination of marketing efforts to…

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Questions your consumers don't want to hear
Questions your consumers don’t want to hear
Questions your consumers don’t want to hear 600 442 Beth Hepple

When it comes to creating a successful survey, you need to ensure you create questions that will get you the best responses from your audience. That being said, you also…

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Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

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Concept Testing
Concept testing and why it’s important
Concept testing and why it’s important 600 442 Beth Hepple

Concept or product testing is a really important thing to consider when you are thinking of developing or launching a new product/service. You will be able to determine whether your…

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Facebook Ad Preferences protect privacy
Digital Detox II: Protecting your privacy
Digital Detox II: Protecting your privacy 2146 1058 Beth Hepple

In our last blog we talked about the reasons we might need to have a digital detox and the effect that being always online is having on our day-to-day lives.…

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Digital Detox
Digital detox I: How to get healthy online
Digital detox I: How to get healthy online 1600 1200 Beth Hepple

We are citizens addicted. Not just to the things you might expect like alcohol and cigarettes, but to our screens and devices. There’s always a latest detoxing fad, but it’s…

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gdpr data protection
GDPR: the phrase of 2018, we look at the data protection regulation basics
GDPR: the phrase of 2018, we look at the data protection regulation basics 1280 853 Beth Hepple

Walking through Covent Garden yesterday, while upping my daily step count, I overheard a snippet of a phone call between an exasperated businessman and what I can only assume was a…

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Christmas Insight
And the best Christmas song is…
And the best Christmas song is… 1280 857 Beth Hepple

As our Citizens, you regularly share your thoughts with us via the app. When you complete those lovely light blue fun tiles, you can also see how your opinions compare.…

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The CitizenMe Expert Network has landed!
The CitizenMe Expert Network has landed! 1346 748 Beth Hepple

Since we opened up the CitizenMe Exchange, we have seen more and more people start using the platform. But things just got even better! You can now also get access…

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Lightbulb moment
Intelligence by likes: is it important?
Intelligence by likes: is it important? 770 616 Beth Hepple

Ahhh your online self. Is it the real you, the best you? One thing that we can say with some level of certainty is that our social self isn’t always…

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UK Challenger Banks
The path to growth – UK Challenger Banks
The path to growth – UK Challenger Banks 1240 588 Beth Hepple

The Challenge Challenger banks are a hot topic in the UK. But with current account switching behaviour at very low levels, who is likely to put their money and trust…

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