Business blog

AI, CitizenMe and You: Introduction
AI, CitizenMe and You: Introduction 1280 720 StJohn Deakins

We are all now digital citizens: humans connected through a digital world. Our mission at CitizenMe is to empower all of us Citizens with the true value of our own…

read more
mental health header
Can We Trust Brands With Our Mental Health?
Can We Trust Brands With Our Mental Health? 608 331 StJohn Deakins

Why this question? Mental health is finally starting to be talked about openly. The energy added by recent celebrity, and royal, sharing of their personal challenges, has helped many sufferers…

read more
The human brain
How to include and analyse psychometrics in your research
How to include and analyse psychometrics in your research 1280 960 Alexia Keller

Focus: OCEAN Big 5 Model Psychometrics is the study of human behaviour, by going beyond the who to understanding the why. As mentioned in our previous blog, psychometric profiles are…

read more
Time Square
How We Help Advertising Agencies Win
How We Help Advertising Agencies Win 640 421 Alexia Keller

Unlocking Deeper And Richer Data On Key Audiences Our Approach In the world of advertising competition is tough and standing-out requires a cut-through point of difference. These points of difference…

read more
MeData Wheel CitizenMe
What is MeData?
What is MeData? 1546 1838 Alexia Keller

Discover the science of MeData Personal data can be explained as a jigsaw puzzle, comprised of thousands of unique, but necessary pieces. Each individual piece, on its own, will contain…

read more
A Solid Welcome To Tim Berners Lee from All Of Us At CitizenMe
A Solid Welcome To Tim Berners Lee from All Of Us At CitizenMe 961 797 StJohn Deakins

This weekend Sir Tim Berners Lee posted One Small Step…, announcing the commercialisation of SOLID, a personal data store concept that he and a team at MIT Labs have been working…

read more
Data is Water 3: Water is pure (oil is processed)
Data is Water 3: Water is pure (oil is processed) 2141 1729 StJohn Deakins

People say that our data is “the new oil” but in reality crude oil is, well… crude. It’s not usable in it’s natural state so we refine it, ‘crack’ it and…

read more
Ripping It Up
Ripping It Up 991 622 StJohn Deakins

The Transcript from StJohn talking on the RipItUp – Start Again | Episode 1 yesterday.  A new monthly TV show from Disruptive.Live about Entrepreneurs who are reinventing marketplaces with technology. I love the…

read more
Data is Water 2: Water is abundant (oil is scarce)
Data is Water 2: Water is abundant (oil is scarce) 1065 1041 StJohn Deakins

At the end of 2017 I posted Data Is The New Water in the Huffington Post. The way that we frame our language about ‘humans and data’, our new digital…

read more
Facebook Ad Preferences protect privacy
Digital Detox II: Protecting your privacy
Digital Detox II: Protecting your privacy 2146 1058 Beth Hepple

In our last blog we talked about the reasons we might need to have a digital detox and the effect that being always online is having on our day-to-day lives.…

read more
Digital Detox
Digital detox I: How to get healthy online
Digital detox I: How to get healthy online 1600 1200 Beth Hepple

We are citizens addicted. Not just to the things you might expect like alcohol and cigarettes, but to our screens and devices. There’s always a latest detoxing fad, but it’s…

read more
Data is the new Water I
Data is the new Water I: Water gives life (oil takes it)
Data is the new Water I: Water gives life (oil takes it) 1753 1240 StJohn Deakins

At the end of 2017 we posted Data Is The New Water in the Huffington Post, describing how the way we frame our language about ‘human data’ can have a…

read more