Business blog

CitizenMe at #PIE17
CitizenMe at #PIE17 3447 2415 Beth Hepple

On Monday, some of us CitizenMe peeps had the privilege of attending #PIE17, which was hosted by our friends over at CtrlShift. Being the newbie, it was my first time…

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Innovation and Market Research. Are they compatible?
Innovation and Market Research. Are they compatible? 1024 549 Ryan Garner

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

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Why AdTech is down a rabbit hole and how to climb back out
Why AdTech is down a rabbit hole and how to climb back out 1000 748 Ryan Garner

I’ve been involved in a lot of discussions over the past few years about the effectiveness of digital marketing. Being critical of AdTech and related digital marketing ecosystems used to…

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Artificial Intelligence: Winning Vs Humanness
Artificial Intelligence: Winning Vs Humanness 480 294 StJohn Deakins

Do you care about winning?  It turns out that Artificial Intelligence does too. Google DeepMind has discovered that in highly competitive situations, the more intelligent an AI becomes the more aggressive it’ll…

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5 ways to improve survey UX
5 ways to improve survey UX 1024 682 Josh Hedley-Dent

We believe that the future of a thriving market research industry is one based on putting the participant user experience first. At CitizenMe we think about, and design, our product…

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The power of integrated digital data: a study of UK challenger banks
The power of integrated digital data: a study of UK challenger banks 150 150 Josh Hedley-Dent

The survey is a valuable source of data and insight. However, in a 21st century digital economy, consumer research requires integrated data from different parts of people’s life. Businesses know this,…

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mobile optimisation
We need to talk about mobile optimisation
We need to talk about mobile optimisation 1024 683 Josh Hedley-Dent

In case anyone’s just waking up from a nap spanning back to the mid 00’s, a quick recap: mobile is kind of a big deal. More people globally now own…

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mobile market research
If your market research is not mobile it’s not representative
If your market research is not mobile it’s not representative 1024 680 Ryan Garner

The market research industry has been painfully slow at moving to mobile. For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the…

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Newsletter: data disrupting marketing
Newsletter: data disrupting marketing 1024 689 Ryan Garner

Last Friday we launched a newsletter covering disruption and innovation in the data economy. Here is our first issue. We probably won’t publish each newsletter as a blog post this is…

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How does Citizenme empower you? By keeping it simple.
How does Citizenme empower you? By keeping it simple. 640 480 StJohn Deakins

Firstly, a big thank you to those of you who’ve come along to a focus group session recently!  We’re getting ready to release the next stage of the platform and all of…

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The Shift To Digital: Your Missed Opportunity? (JWT Huddle Interview)
The Shift To Digital: Your Missed Opportunity? (JWT Huddle Interview) 508 280 StJohn Deakins

Once a year MindShare open up their office and run Huddle. It’s an eclectic and cosy digital media fair focusing on interaction with the latest interactive gadgets, issues and thinking.…

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Becoming Aware
Becoming Aware 640 353 StJohn Deakins

Last week I was asked why we should be wary about sharing our data (the article appears in today’s CityAM). This jarred with me, not because personal data is scary but because…

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