Business blog

A small data approach to big insights (IIeX Talk)
A small data approach to big insights (IIeX Talk) 150 150 StJohn Deakins

The video is a talk given by our Director of Insights, Ryan Garner, at the Insight Innovation Exchange (IIeX) in Amsterdam recently. Here is his slide deck: Inside out insights: a…

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Personal data services will re-invent the marketing wheel
Personal data services will re-invent the marketing wheel 1024 566 Ryan Garner

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the…

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Retro-fitting for the web
Retro-fitting for the web 1024 565 Cedric Ferretti

We are launching the new version of citizenme in April. The development of citizenme has been solely focused on a mobile based user experience. Part of what users will be able…

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A vision for Market Research in an Information Age
A vision for Market Research in an Information Age 1024 565 Ryan Garner

This is the second part an adapted version of my talk at the Greenbook Insights and Innovation Exchange (IIeX) event in Amsterdam. In my previous post I talked about the…

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Why the data economy needs to be centred around people not products
Why the data economy needs to be centred around people not products 1024 565 Ryan Garner

We are currently living through a major tectonic shift; from an old economy to a new economy. It’s on the scale of the transition from an agrarian based economy to…

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Google AI versus the Go grandmaster – who is the real winner?
Google AI versus the Go grandmaster – who is the real winner? 640 353 Neil Lawrence

My latest post on The Guardian: The achievement has been hailed as a breakthrough in artificial intelligence, but computers are much less efficient than us Today we were greeted by…

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OpenAI won’t benefit humanity without data-sharing
OpenAI won’t benefit humanity without data-sharing 1024 566 Neil Lawrence

My latest post for The Guardian: Artificial intelligence experts welcome the launch of the Elon Musk-backed venture, but open algorithms are only the first step There is a common misconception…

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System Zero: What kind of AI have we created?
System Zero: What kind of AI have we created? 500 276 Neil Lawrence

Apparent rapid advances in artificial intelligence are plugging into deep-seated fears we have about the fate of humanity. These fears are not new, they go back as far Kubrick and…

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The UK is now mobile first. This is an important moment for insight generation!
The UK is now mobile first. This is an important moment for insight generation! 1024 565 Ryan Garner

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of…

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The information barons threaten our autonomy and our privacy
The information barons threaten our autonomy and our privacy 1024 565 Neil Lawrence

My latest post on The Guardian: As we share more of ourselves online we become easier to predict and control, how can we address this imbalance of power in the…

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Welcoming Lisa Matzi
Welcoming Lisa Matzi 640 353 StJohn Deakins

We’re excited to share that Lisa Matzi has joined the team this month. Lisa recently graduated from the Design for Graphic Communication course at the London College of Communications. She…

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Welcoming Ryan Garner
Welcoming Ryan Garner 1024 565 StJohn Deakins

I am *very* pleased to share that Ryan Garner has joined the team at CitizenMe. Ryan and I have been talking for quite a while about the pressing need to…

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