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Survey checklist: what to look out for before you hit publish

Survey checklist: what to look out for before you hit publish https://www.citizenme.com/wp-content/uploads/2018/04/Survey-Checklist.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 24, 2018 May 10, 2018

By: Beth Hepple

April 24, 2018

We all get pre-survey nerves. If you’ve ever felt (or are feeling) a bit nervous before publishing a survey, you’re not alone. Fear of forgetting something big, or missing something…

Using surveys to gauge brand awareness

Using surveys to gauge brand awareness https://www.citizenme.com/wp-content/uploads/2018/04/Brand-Awareness.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 18, 2018 May 10, 2018

By: Beth Hepple

April 18, 2018

For businesses new and old, it is important to make people aware of your brand and what your organisation does. Most brands will use a combination of marketing efforts to…

Questions your consumers don’t want to hear

Questions your consumers don’t want to hear https://www.citizenme.com/wp-content/uploads/2018/04/Questions-consumers-dont-want-to-hear.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 12, 2018 May 10, 2018

By: Beth Hepple

April 12, 2018

When it comes to creating a successful survey, you need to ensure you create questions that will get you the best responses from your audience. That being said, you also…

How marketing teams can use market research

How marketing teams can use market research https://www.citizenme.com/wp-content/uploads/2018/04/Market-Research-for-marketing.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 12, 2018 May 10, 2018

By: Beth Hepple

April 12, 2018

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

Concept testing and why it’s important

Concept testing and why it’s important https://www.citizenme.com/wp-content/uploads/2018/04/Concept-testing.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 11, 2018 May 10, 2018

By: Beth Hepple

April 11, 2018

Concept or product testing is a really important thing to consider when you are thinking of developing or launching a new product/service. You will be able to determine whether your…

Net Promoter Score (NPS) and how it works

Net Promoter Score (NPS) and how it works https://www.citizenme.com/wp-content/uploads/2018/03/NPS.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g October 19, 2017 May 10, 2018

By: Beth Hepple

October 19, 2017

What is a Net Promoter Score (NPS)? Your Net Promoter Score (NPS) is a growing customer metric. It gauges the quality of your product experience and the impact this has on…

Sample size and why it’s important

Sample size and why it’s important https://www.citizenme.com/wp-content/uploads/2018/03/Sample-Size.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 20, 2017 May 10, 2018

By: Beth Hepple

September 20, 2017

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

Rating scales and how to work with them

Rating scales and how to work with them https://www.citizenme.com/wp-content/uploads/2018/03/Rating-scale.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Beth Hepple

September 19, 2017

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

How to write a great survey

How to write a great survey https://www.citizenme.com/wp-content/uploads/2018/03/How-to-write-a-survey.png 600 442 Ryan Garner Ryan Garner https://secure.gravatar.com/avatar/d5d774b86fa69dcb9315259eec6fc589?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Ryan Garner

September 19, 2017

Learning how to write a great survey is one of the most important aspects of conducting research. Your questionnaire defines your inputs and the resulting data you end up working with.…

Data analysis: an introduction

Data analysis: an introduction https://www.citizenme.com/wp-content/uploads/2018/03/Data-Analysis.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Beth Hepple

September 19, 2017

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…

How to personalise your survey using logic

How to personalise your survey using logic https://www.citizenme.com/wp-content/uploads/2018/03/Logic.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Beth Hepple

September 19, 2017

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re…

Defining your audience for research

Defining your audience for research https://www.citizenme.com/wp-content/uploads/2018/03/Audience-Define.png 600 442 Ryan Garner Ryan Garner https://secure.gravatar.com/avatar/d5d774b86fa69dcb9315259eec6fc589?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Ryan Garner

September 19, 2017

When conducting research, defining your audience should be your first step. Knowing exactly who you want to speak to will make writing your questionnaire and setting your sample size much…