Data-powered PR

Data-powered PR 1240 588 Claudia Velilla

The challenge

As a PR agency, FieldHouse has always used MUSO data to show what’s happening across privacy networks and unlicensed channels. The challenge for FieldHouse was to provide an insight on why people might be using unlicensed channels and what issues consumers using licensed channels are encountering. This would allow them to quickly create a story around consumer habits that would engage key media. 

The CitizenMe solution

Through our self-service exchange platform, FieldHouse achieved a quick turnaround on 1000 people’s responses, providing them with insights from UK adults to craft a story. They were then able to identify different angles that would interest any further story with key media.

The result

Thanks to the quick turnaround of results, FieldHouse was able to produce a story reflecting UK consumers’ habits and their perspective on content from unlicensed channels. The story about UK consumers reaching ’streaming fatigue’ was quickly picked up by a number of UK national media outlets and key industry trade publications like Deadline and Advanced Television. The data has continued to be referenced in a number of articles over the last three months, including a piece in WIRED alongside OFCOM research. 

What they said

“In all our experiences with CitizenMe, you know that you’re going to get a rapid turn around on research, to give your team and client the best chance of tapping into the news agenda and providing different hooks”. 

Neil Robertson, Director