Case study

Rip it Up, Start Again
Rip it Up, Start Again 480 360 Claudia Velilla

We were very excited to see our founder StJohn Deakins ripping it up at the Rip It Up@Paddington Works, a London Tech Week event on June the 13th! CitizenMe joined a…

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CAN – Conscious Advertising Network
CAN – Conscious Advertising Network 743 496 Claudia Velilla

The Conscious Advertising Network (CAN) has launched with the aim of taking a stand against unethical practices in advertising. Last week, CitizenMe joined CAN’s launch event as part of the…

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Data for good: research for charities
Data for good: research for charities 1240 588 Katherine Le

The Challenge MQ: transforming mental health are a research charity whose vision is “to create a world where mental illness is understood, effectively treated, and ultimately prevented.” A challenge for…

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UK Challenger Banks
The path to growth – UK Challenger Banks
The path to growth – UK Challenger Banks 1240 588 Beth Hepple

The Challenge Challenger banks are a hot topic in the UK. But with current account switching behaviour at very low levels, who is likely to put their money and trust…

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Tandem Bank
Agile Product Innovation
Agile Product Innovation 1240 588 Beth Hepple

The Challenge As a challenger to the big-name high street banks, Tandem needed an agile, cost-effective and cutting-edge solution to test new concepts, features and designs with richly profiled consumer…

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Understanding niche customer groups
Understanding niche customer groups 1240 588 Beth Hepple

The Challenge IFF needed to get fast feedback from a niche group of consumers in the UK about their attitudes and behaviours around using different laundry detergents. The CitizenMe Solution…

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Wolff Olins
Creating thought leading research
Creating thought leading research 960 455 Beth Hepple

The Challenge Being internationally recognised thought leaders in brand and business change, Wolff Olins needed high-quality research to provide the foundation of a white paper report. They wanted data with…

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Measuring brand NPS
Measuring brand NPS 1240 588 Beth Hepple

The Challenge As a fast growing mobile phone brand, Wileyfox needed a cost-effective way of measuring brand performance to identify key areas for improvement. Ultimately, they wanted to inform their…

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Next generation audience profiles
Next generation audience profiles 1240 588 Beth Hepple

The Challenge OMD are a leading advertising agency whose planners are searching for rich customer profiles to better define their new campaigns. To gain competitive advantage for their clients, they sought…

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