Case study Archives - Page 3 of 3

Measuring brand NPS

Measuring brand NPS https://www.citizenme.com/wp-content/uploads/2017/11/wiley-fox.png 1240 588 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g November 16, 2017 March 27, 2018

By: Beth Hepple

November 16, 2017

The Challenge As a fast growing mobile phone brand, Wileyfox needed a cost-effective way of measuring brand performance to identify key areas for improvement. Ultimately, they wanted to inform their…

Next generation audience profiles

Next generation audience profiles https://www.citizenme.com/wp-content/uploads/2017/10/OMD.png 1240 588 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g October 9, 2017 March 27, 2018

By: Beth Hepple

October 9, 2017

The Challenge OMD are a leading advertising agency whose planners are searching for rich customer profiles to better define their new campaigns. To gain competitive advantage for their clients, they sought…