Customer Research

Sample Size
Sample size and why it’s important
Sample size and why it’s important 600 442 Beth Hepple

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

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Rating Scale
Rating scales and how to work with them
Rating scales and how to work with them 600 442 Beth Hepple

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

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Data Analysis
Data analysis: an introduction
Data analysis: an introduction 600 442 Beth Hepple

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…

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Logic
How to personalise your survey using logic
How to personalise your survey using logic 600 442 Beth Hepple

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re…

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Define Audience
Defining your audience for research
Defining your audience for research 600 442 Ryan Garner

When conducting research, defining your audience should be your first step. Knowing exactly who you want to speak to will make writing your questionnaire and setting your sample size much…

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