Customer Research

Rip it Up, Start Again
Rip it Up, Start Again 480 360 Claudia Velilla

We were very excited to see our founder StJohn Deakins ripping it up at the Rip It Up@Paddington Works, a London Tech Week event on June the 13th! CitizenMe joined a…

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CAN – Conscious Advertising Network
CAN – Conscious Advertising Network 743 496 Claudia Velilla

The Conscious Advertising Network (CAN) has launched with the aim of taking a stand against unethical practices in advertising. Last week, CitizenMe joined CAN’s launch event as part of the…

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Royal Society: Privacy Enhancing Technology
Royal Society: Privacy Enhancing Technology 2048 2048 StJohn Deakins

Our global digital society is rapidly changing. In the space of a decade, the concept of  “Privacy” has gone from being an essential human right, to being dismissed as an…

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DataIQ Awards
DataIQ Awards 1280 720 Claudia Velilla

We’re honoured to have been shortlisted for the DataIQ Awards for Best Data Ethics and Privacy Initiative! Due to the recent increase in awareness of consumers’ data rights following the…

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CSR, Sustainability and the Digital Economy
CSR, Sustainability and the Digital Economy 4110 2642 Josh Hedley-Dent

I had the pleasure of speaking to the Institute of Corporate Responsibility and Sustainability last week on the topic of Conscious advertising and why brands should care. Alongside the wonderful…

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An injustice in disguise – the male contraceptive pill and its potential market
An injustice in disguise – the male contraceptive pill and its potential market 1620 1080 Claudia Velilla

A male contraceptive pill has passed initial human tests. This revolutionary breakthrough in contraception presents different choices for men, moving the contraceptive field forward significantly. However, it could still be…

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Sample Size
Sample size and why it’s important
Sample size and why it’s important 600 442 Beth Hepple

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

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Rating Scale
Rating scales and how to work with them
Rating scales and how to work with them 600 442 Beth Hepple

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

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Data Analysis
Data analysis: an introduction
Data analysis: an introduction 600 442 Beth Hepple

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…

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Logic
How to personalise your survey using logic
How to personalise your survey using logic 600 442 Beth Hepple

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re…

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Define Audience
Defining your audience for research
Defining your audience for research 600 442 Ryan Garner

When conducting research, defining your audience should be your first step. Knowing exactly who you want to speak to will make writing your questionnaire and setting your sample size much…

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