data economy

AI, CitizenMe and You: Introduction
AI, CitizenMe and You: Introduction 1280 720 StJohn Deakins

We are all now digital citizens: humans connected through a digital world. Our mission at CitizenMe is to empower all of us Citizens with the true value of our own…

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Newsletter: data disrupting marketing
Newsletter: data disrupting marketing 1024 689 Ryan Garner

Last Friday we launched a newsletter covering disruption and innovation in the data economy. Here is our first issue. We probably won’t publish each newsletter as a blog post this is…

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The data driven economy will help marketers exploit us
The data driven economy will help marketers exploit us 1024 565 Neil Lawrence

My latest post of The Guardian: The internet of things will improve marketers’ understanding of consumers, enabling them to better advertise products we don’t need The mathematical basis of rational…

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