Data Science

The data driven economy will help marketers exploit us
The data driven economy will help marketers exploit us 1024 565 Neil Lawrence

My latest post of The Guardian: The internet of things will improve marketers’ understanding of consumers, enabling them to better advertise products we don’t need The mathematical basis of rational…

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Your digital identity: picture perfect or a hot mess?
Your digital identity: picture perfect or a hot mess? 1024 566 StJohn Deakins

Recently described as, “a massive spaghetti-ball mess,” the doomed MySpace serves as a cautionary tale to Internet startups and monolithic social media players alike. But are we ordinary citizens facing…

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