Market Research

Rip it Up, Start Again
Rip it Up, Start Again 480 360 Claudia Velilla

We were very excited to see our founder StJohn Deakins ripping it up at the Rip It Up@Paddington Works, a London Tech Week event on June the 13th! CitizenMe joined a…

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CAN – Conscious Advertising Network
CAN – Conscious Advertising Network 743 496 Claudia Velilla

The Conscious Advertising Network (CAN) has launched with the aim of taking a stand against unethical practices in advertising. Last week, CitizenMe joined CAN’s launch event as part of the…

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Royal Society: Privacy Enhancing Technology
Royal Society: Privacy Enhancing Technology 2048 2048 StJohn Deakins

Our global digital society is rapidly changing. In the space of a decade, the concept of  “Privacy” has gone from being an essential human right, to being dismissed as an…

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Robots working
The Future of Work
The Future of Work 1276 844 Henry Wellington

The world as we know it was built on the idea that you work for a living. Your place in society is generally determined by the work you or your…

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CSR, Sustainability and the Digital Economy
CSR, Sustainability and the Digital Economy 4110 2642 Josh Hedley-Dent

I had the pleasure of speaking to the Institute of Corporate Responsibility and Sustainability last week on the topic of Conscious advertising and why brands should care. Alongside the wonderful…

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An injustice in disguise – the male contraceptive pill and its potential market
An injustice in disguise – the male contraceptive pill and its potential market 1620 1080 Claudia Velilla

A male contraceptive pill has passed initial human tests. This revolutionary breakthrough in contraception presents different choices for men, moving the contraceptive field forward significantly. However, it could still be…

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Brand Awareness
Using surveys to gauge brand awareness
Using surveys to gauge brand awareness 600 442 Beth Hepple

For businesses new and old, it is important to make people aware of your brand and what your organisation does. Most brands will use a combination of marketing efforts to…

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Questions your consumers don't want to hear
Questions your consumers don’t want to hear
Questions your consumers don’t want to hear 600 442 Beth Hepple

When it comes to creating a successful survey, you need to ensure you create questions that will get you the best responses from your audience. That being said, you also…

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Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

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Concept Testing
Concept testing and why it’s important
Concept testing and why it’s important 600 442 Beth Hepple

Concept or product testing is a really important thing to consider when you are thinking of developing or launching a new product/service. You will be able to determine whether your…

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Dolphin OCEAN
Beyond the ‘who’: Using psychometrics to supercharge research
Beyond the ‘who’: Using psychometrics to supercharge research 1280 720 Josh Hedley-Dent

UPDATED 21 March 2018 We wrote this article last year and published it earlier on this year, to identify how psychometrics can be used for good – but only when citizens…

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Innovation and Market Research. Are they compatible?
Innovation and Market Research. Are they compatible? 1024 549 Ryan Garner

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

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