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Digital Memories (pt4): Understanding Ourselves
Digital Memories (pt4): Understanding Ourselves 3212 2706 StJohn Deakins

In the last three posts we’ve covered a few points. Firstly, we have expanded on why personal data is like a memory. Secondly, we have seen that whenever we choose…

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How We Have Evolved with The Times
How We Have Evolved with The Times 1280 771 Claudia Velilla

As part of Wonk Bridge’s article on ‘Bringing the Power of Data Back to the People’, this second interview clip talks about how CitizenMe has evolved over the years, moving…

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Our Story
Our Story 838 838 Claudia Velilla

We are honoured to have been selected for Wonk Bridge’s upcoming article ‘Bringing the Power of Data Back to the People’. As part of Wonk Bridge’s article, CitizenMe’s piece will…

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Digital Memories: Choosing How We Share (part 2)
Digital Memories: Choosing How We Share (part 2) 1620 1080 StJohn Deakins

As much as we might sometimes like to think otherwise, we all need to keep some things private to ourselves. Embarrassing events, shared intimacies, funny ideas, ‘crazy’ thoughts, or just…

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Can you change your personality?
Can you change your personality? 2568 1712 Claudia Velilla

Just as most of us will express interest in changing some of our physical features that we may dislike or feel insecure about, can the same be said for our…

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Tandem Bank
Agile Product Innovation
Agile Product Innovation 1240 588 Beth Hepple

The Challenge As a challenger to the big-name high street banks, Tandem needed an agile, cost-effective and cutting-edge solution to test new concepts, features and designs with richly profiled consumer…

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IFF
Understanding niche customer groups
Understanding niche customer groups 1240 588 Beth Hepple

The Challenge IFF needed to get fast feedback from a niche group of consumers in the UK about their attitudes and behaviours around using different laundry detergents. The CitizenMe Solution…

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Wolff Olins
Creating thought leading research
Creating thought leading research 960 455 Beth Hepple

The Challenge Being internationally recognised thought leaders in brand and business change, Wolff Olins needed high-quality research to provide the foundation of a white paper report. They wanted data with…

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WileyFox
Measuring brand NPS
Measuring brand NPS 1240 588 Beth Hepple

The Challenge As a fast growing mobile phone brand, Wileyfox needed a cost-effective way of measuring brand performance to identify key areas for improvement. Ultimately, they wanted to inform their…

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OMD UK
Next generation audience profiles
Next generation audience profiles 1240 588 Beth Hepple

The Challenge OMD are a leading advertising agency whose planners are searching for rich customer profiles to better define their new campaigns. To gain competitive advantage for their clients, they sought…

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