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Customer Research

Why we choose to work at Somerset House
 Why we choose to work at Somerset House 1060 662 Claudia Velilla
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For well over a century, Somerset House has served as the UK’s public records office. It was first used as the Stamp Office, taxing every newspaper produced in the country.…

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Human interaction in the Age of Smartphones
 Human interaction in the Age of Smartphones 6272 4709 Claudia Velilla
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When you’re talking to someone else, is your attention really focused on them, or that small rectangle in your pocket?  This question is becoming increasingly relevant, as the percentage of…

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50 Million users on base!
 50 Million users on base! 1920 1492 Adam Baker
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You can now access over 50 million consumers globally! Thanks to our partnership with a variety of trusted panel providers, you can now reach any audience around the world, all…

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Can you change your personality?
 Can you change your personality? 2568 1712 Claudia Velilla
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Just as most of us will express interest in changing some of our physical features that we may dislike or feel insecure about, can the same be said for our…

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Rip it Up, Start Again
 Rip it Up, Start Again 480 360 Claudia Velilla
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We were very excited to see our founder StJohn Deakins ripping it up at the Rip It Up@Paddington Works, a London Tech Week event on June the 13th! CitizenMe joined a…

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CAN – Conscious Advertising Network
 CAN – Conscious Advertising Network 743 496 Claudia Velilla
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The Conscious Advertising Network (CAN) has launched with the aim of taking a stand against unethical practices in advertising. Last week, CitizenMe joined CAN’s launch event as part of the…

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Royal Society: Privacy Enhancing Technology
 Royal Society: Privacy Enhancing Technology 2048 2048 StJohn Deakins
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Our global digital society is rapidly changing. In the space of a decade, the concept of  “Privacy” has gone from being an essential human right, to being dismissed as an…

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DataIQ Awards
 DataIQ Awards 1280 720 Claudia Velilla
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We’re honoured to have been shortlisted for the DataIQ Awards for Best Data Ethics and Privacy Initiative! Due to the recent increase in awareness of consumers’ data rights following the…

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CSR, Sustainability and the Digital Economy
 CSR, Sustainability and the Digital Economy 4110 2642 Josh Hedley-Dent
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I had the pleasure of speaking to the Institute of Corporate Responsibility and Sustainability last week on the topic of Conscious advertising and why brands should care. Alongside the wonderful…

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An injustice in disguise – the male contraceptive pill and its potential market
 An injustice in disguise – the male contraceptive pill and its potential market 1620 1080 Claudia Velilla
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A male contraceptive pill has passed initial human tests. This revolutionary breakthrough in contraception presents different choices for men, moving the contraceptive field forward significantly. However, it could still be…

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Sample Size
Sample size and why it’s important
 Sample size and why it’s important 600 442 Beth Hepple
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When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

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Rating Scale
Rating scales and how to work with them
 Rating scales and how to work with them 600 442 Beth Hepple
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When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

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