Market Research

Sample Size
Sample size and why it’s important
Sample size and why it’s important 600 442 Beth Hepple

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

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Rating Scale
Rating scales and how to work with them
Rating scales and how to work with them 600 442 Beth Hepple

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

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Data Analysis
Data analysis: an introduction
Data analysis: an introduction 600 442 Beth Hepple

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…

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Logic
How to personalise your survey using logic
How to personalise your survey using logic 600 442 Beth Hepple

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re…

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Define Audience
Defining your audience for research
Defining your audience for research 600 442 Ryan Garner

When conducting research, defining your audience should be your first step. Knowing exactly who you want to speak to will make writing your questionnaire and setting your sample size much…

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5 ways to improve survey UX
5 ways to improve survey UX 1024 682 Josh Hedley-Dent

We believe that the future of a thriving market research industry is one based on putting the participant user experience first. At CitizenMe we think about, and design, our product…

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mobile optimisation
We need to talk about mobile optimisation
We need to talk about mobile optimisation 1024 683 Josh Hedley-Dent

In case anyone’s just waking up from a nap spanning back to the mid 00’s, a quick recap: mobile is kind of a big deal. More people globally now own…

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mobile market research
If your market research is not mobile it’s not representative
If your market research is not mobile it’s not representative 1024 680 Ryan Garner

The market research industry has been painfully slow at moving to mobile. For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the…

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Personal data services will re-invent the marketing wheel
Personal data services will re-invent the marketing wheel 1024 566 Ryan Garner

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the…

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A vision for Market Research in an Information Age
A vision for Market Research in an Information Age 1024 565 Ryan Garner

This is the second part an adapted version of my talk at the Greenbook Insights and Innovation Exchange (IIeX) event in Amsterdam. In my previous post I talked about the…

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The UK is now mobile first. This is an important moment for insight generation!
The UK is now mobile first. This is an important moment for insight generation! 1024 565 Ryan Garner

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of…

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