Market Research Archives - Page 2 of 3

How marketing teams can use market research

How marketing teams can use market research https://www.citizenme.com/wp-content/uploads/2018/04/Market-Research-for-marketing.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 12, 2018 May 10, 2018

By: Beth Hepple

April 12, 2018

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

Concept testing and why it’s important

Concept testing and why it’s important https://www.citizenme.com/wp-content/uploads/2018/04/Concept-testing.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g April 11, 2018 May 10, 2018

By: Beth Hepple

April 11, 2018

Concept or product testing is a really important thing to consider when you are thinking of developing or launching a new product/service. You will be able to determine whether your…

Beyond the ‘who’: Using psychometrics to supercharge research

Beyond the ‘who’: Using psychometrics to supercharge research https://www.citizenme.com/wp-content/uploads/2018/01/dolphin-2369427_1280-1.jpg 1280 720 Josh Hedley-Dent Josh Hedley-Dent https://secure.gravatar.com/avatar/92b5c9b625d72910689d23e5aed19785?s=96&d=mm&r=g January 26, 2018 March 21, 2018

By: Josh Hedley-Dent

January 26, 2018

UPDATED 21 March 2018 We wrote this article last year and published it earlier on this year, to identify how psychometrics can be used for good – but only when citizens…

Innovation and Market Research. Are they compatible?

Innovation and Market Research. Are they compatible? https://www.citizenme.com/wp-content/uploads/2017/10/Ford-and-Horse.jpg 1024 549 Ryan Garner Ryan Garner https://secure.gravatar.com/avatar/d5d774b86fa69dcb9315259eec6fc589?s=96&d=mm&r=g October 20, 2017 October 20, 2017

By: Ryan Garner

October 20, 2017

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

Sample size and why it’s important

Sample size and why it’s important https://www.citizenme.com/wp-content/uploads/2018/03/Sample-Size.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 20, 2017 May 10, 2018

By: Beth Hepple

September 20, 2017

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to…

Rating scales and how to work with them

Rating scales and how to work with them https://www.citizenme.com/wp-content/uploads/2018/03/Rating-scale.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Beth Hepple

September 19, 2017

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give…

Data analysis: an introduction

Data analysis: an introduction https://www.citizenme.com/wp-content/uploads/2018/03/Data-Analysis.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Beth Hepple

September 19, 2017

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here…

How to personalise your survey using logic

How to personalise your survey using logic https://www.citizenme.com/wp-content/uploads/2018/03/Logic.png 600 442 Beth Hepple Beth Hepple https://secure.gravatar.com/avatar/8f7fce6d2c6864aa79cc3244d05191f6?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Beth Hepple

September 19, 2017

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re…

Defining your audience for research

Defining your audience for research https://www.citizenme.com/wp-content/uploads/2018/03/Audience-Define.png 600 442 Ryan Garner Ryan Garner https://secure.gravatar.com/avatar/d5d774b86fa69dcb9315259eec6fc589?s=96&d=mm&r=g September 19, 2017 May 10, 2018

By: Ryan Garner

September 19, 2017

When conducting research, defining your audience should be your first step. Knowing exactly who you want to speak to will make writing your questionnaire and setting your sample size much…

5 ways to improve survey UX

5 ways to improve survey UX https://www.citizenme.com/wp-content/uploads/2017/07/priscilla-du-preez-216790-1-1024x682.jpg 1024 682 Josh Hedley-Dent Josh Hedley-Dent https://secure.gravatar.com/avatar/92b5c9b625d72910689d23e5aed19785?s=96&d=mm&r=g July 6, 2017 July 7, 2017

By: Josh Hedley-Dent

July 6, 2017

We believe that the future of a thriving market research industry is one based on putting the participant user experience first. At CitizenMe we think about, and design, our product…

We need to talk about mobile optimisation

We need to talk about mobile optimisation https://www.citizenme.com/wp-content/uploads/2017/03/StockSnap_X4ZDHRVEGL-1024x683.jpg 1024 683 Josh Hedley-Dent Josh Hedley-Dent https://secure.gravatar.com/avatar/92b5c9b625d72910689d23e5aed19785?s=96&d=mm&r=g March 2, 2017 April 27, 2017

By: Josh Hedley-Dent

March 2, 2017

In case anyone’s just waking up from a nap spanning back to the mid 00’s, a quick recap: mobile is kind of a big deal. More people globally now own…

If your market research is not mobile it’s not representative

If your market research is not mobile it’s not representative https://www.citizenme.com/wp-content/uploads/2017/02/william-iven-8515-1024x680.jpg 1024 680 Ryan Garner Ryan Garner https://secure.gravatar.com/avatar/d5d774b86fa69dcb9315259eec6fc589?s=96&d=mm&r=g February 22, 2017 April 27, 2017

By: Ryan Garner

February 22, 2017

The market research industry has been painfully slow at moving to mobile. For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the…