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MidJourney: Private Personalisation infinite regress
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
 Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors 1024 571 StJohn Deakins
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In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal…

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Source: Midjourney. Prompt: Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation
 Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation 763 414 StJohn Deakins
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Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional…

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Midjourney. Prompt: Surreal Cityscape of Personal Privacy: A futuristic cityscape, with buildings that morph into clouds and roads. In the foreground, a confident 40-year-old woman looks directly at the viewer, her gaze unwavering. She stands within a protective circle formed by vividly coloured app icons and logos of well-known digital brands.
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal
 Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal 769 529 StJohn Deakins
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Upgrading the 5 common types of personalisation with ‘Private Personalisation’ Personalisation has been hailed as ‘the future of Marketing’ for decades now. It promises to enable businesses to develop intimate,…

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Lone female in red in a crowd of commuters Source: Midjourney
Empowering Private Personalisation: Customer-Centricity in the Age of AI
 Empowering Private Personalisation: Customer-Centricity in the Age of AI 1456 816 StJohn Deakins
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Personalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored experiences to their customers, leveraging data to offer targeted offers,…

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DALL·E-2023-07-04-16.35.53-A-nuclear-explosion-on-a-tropical-island-as-digital-art.png
AI Engines or AI Nukes? And what it means for Personal AI
 AI Engines or AI Nukes? And what it means for Personal AI 1024 1024 StJohn Deakins
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At times, memes collide almost synchronously.  Firstly, this month, the global premiere of the new Oppenheimer movie, an unlikely feel-good summer blockbuster, tells the story of the dawn of the…

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A Note To Enterprise Personal Data Owners – Don’t Worry!
 A Note To Enterprise Personal Data Owners – Don’t Worry! 1920 1278 Anthony Lynch
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A note to enterprise data owners – Don’t Worry! There is so much to look forward to in a post-cookie world. Broadly speaking, enterprises have two ways of gathering data…

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Launching the CitizenMe 360º Data Lab
 Launching the CitizenMe 360º Data Lab 5184 3456 StJohn Deakins
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The launch of Citizen 360º Data Lab marks a significant step towards the advancement of human-centric personal data technology. The lab is an open and collaborative space where experts and…

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AI Paths - Source: Deepmind on Unsplash
Why GPT4 Isn’t Ready For Data Insight Primetime (yet).
 Why GPT4 Isn’t Ready For Data Insight Primetime (yet). 7500 4500 StJohn Deakins
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OK, so firstly, don’t get me wrong on the title. If you’re hoping for a luddite rant, this isn’t it! The latest large language model (LLM) Generative AI’s such as…

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Leveraging 360º Life Data For Next Generation Consumer Insights
 Leveraging 360º Life Data For Next Generation Consumer Insights 3840 1920 Shaun Richards
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As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per…

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Version 3 of CitizenMe App
 Version 3 of CitizenMe App 3578 2066 Nicki Gerrard
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2023 is all about learning together This year CitizenMe will be changing things up with a focus on better life outcomes for everyone by helping Citizens access and harness the…

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