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MidJourney: Private Personalisation infinite regress
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors 1024 571 StJohn Deakins

In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal…

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Source: Midjourney. Prompt: Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation 763 414 StJohn Deakins

Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional…

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Midjourney. Prompt: Surreal Cityscape of Personal Privacy: A futuristic cityscape, with buildings that morph into clouds and roads. In the foreground, a confident 40-year-old woman looks directly at the viewer, her gaze unwavering. She stands within a protective circle formed by vividly coloured app icons and logos of well-known digital brands.
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal 769 529 StJohn Deakins

Upgrading the 5 common types of personalisation with ‘Private Personalisation’ Personalisation has been hailed as ‘the future of Marketing’ for decades now. It promises to enable businesses to develop intimate,…

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Lone female in red in a crowd of commuters Source: Midjourney
Empowering Private Personalisation: Customer-Centricity in the Age of AI
Empowering Private Personalisation: Customer-Centricity in the Age of AI 1456 816 StJohn Deakins

Personalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored experiences to their customers, leveraging data to offer targeted offers,…

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DALL·E-2023-07-04-16.35.53-A-nuclear-explosion-on-a-tropical-island-as-digital-art.png
AI Engines or AI Nukes? And what it means for Personal AI
AI Engines or AI Nukes? And what it means for Personal AI 1024 1024 StJohn Deakins

At times, memes collide almost synchronously.  Firstly, this month, the global premiere of the new Oppenheimer movie, an unlikely feel-good summer blockbuster, tells the story of the dawn of the…

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A Note To Enterprise Personal Data Owners – Don’t Worry!
A Note To Enterprise Personal Data Owners – Don’t Worry! 1920 1278 Anthony Lynch

A note to enterprise data owners – Don’t Worry! There is so much to look forward to in a post-cookie world. Broadly speaking, enterprises have two ways of gathering data…

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Launching the CitizenMe 360º Data Lab
Launching the CitizenMe 360º Data Lab 5184 3456 StJohn Deakins

The launch of Citizen 360º Data Lab marks a significant step towards the advancement of human-centric personal data technology. The lab is an open and collaborative space where experts and…

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AI Paths - Source: Deepmind on Unsplash
Why GPT4 Isn’t Ready For Data Insight Primetime (yet).
Why GPT4 Isn’t Ready For Data Insight Primetime (yet). 7500 4500 StJohn Deakins

OK, so firstly, don’t get me wrong on the title. If you’re hoping for a luddite rant, this isn’t it! The latest large language model (LLM) Generative AI’s such as…

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Leveraging 360º Life Data For Next Generation Consumer Insights
Leveraging 360º Life Data For Next Generation Consumer Insights 3840 1920 Shaun Richards

As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per…

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Version 3 of CitizenMe App
Version 3 of CitizenMe App 3578 2066 Nicki Gerrard

2023 is all about learning together This year CitizenMe will be changing things up with a focus on better life outcomes for everyone by helping Citizens access and harness the…

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