
Chris Leo
Chris helps businesses build breakthrough digital experiences, products and services. He is an experienced Jobs-To-Be-Done practitioner and has partnered with CitizenMe to deliver multiple projects. Using integrated data he helps clients leverage insights to identify disruptive innovation opportunities.

Patricio Rushton Morales
Patricio is a pioneer of live online focus groups in the US, as well as Latin America, Asia, and other emerging markets. With 20 years of successfully implementing both traditional and innovative research methodologies, Patricio has helped hundreds of bluechip clients reach the human face behind the data and find reliable, actionable insights.

Malcolm Otter
Malcolm is a founder of Lumivo, a specialist digital research agency with a focus on using user insight data to deliver best-in-class digital solutions. He is a UX expert with 20+ years of experience working for and running web research and design agencies across Europe, Asia and Australia. Malcolm will bring a wealth of digital experience to any project.

Howard Elsey
Howard has over 30 years experience bringing new technology to market, and helping businesses inject innovation across the whole organisation. He applies his expertise in personal data to help businesses create new relationships with customers, and advises on how regulation will catalyse change.

Guy Hatton
Guy has 20+ years experience in the digital creative industry working with businesses to create innovative digital products. His focus has been on understanding the complex issues which drive user behaviour and business process, such as with adtech and privacy.
Guy works with businesses to identify how personal data and technology can be used to shape digital products with a user focus, and be brought to market.

Michael Hall
Michael has 20+ years’ experience of channel management and content marketing, working at the UK’s major broadcasters (Sky, the BBC and ITV).
Key areas of expertise include: audience research and the application of audience data and insights to improving business decision making; the development and management of on-demand services; program marketing and the optimisation of promotional airtime and TV audiences.

Ross Musgrove
With experience across a wide variety of sectors, Ross helps all sorts of organisations fill gaps in their knowledge – that could be how their customers behave, whether or not people will “get” a new concept, or the size of opportunity for a new product or territory. Don’t hire Ross for what he knows. Hire him for what he can find out for you. That’s way more fun.

Kay Kukoyi
Leader of Purposeful Product consultancy, Kay specialises in helping entrepreneurs and SMEs get from concept to launch. Focusing on growth, she can help you transform your vision into an innovative, high-quality commercial product and propel your business further. Get in touch with Kay to understand how you can move beyond initial concept testing and use your findings to build a successful tech business.

Andrew Stillwell
Andy is an insights professional who specialises in B2B. He is particularly focussed on understanding B2B decision making behaviours and processes, and analysing cutting-edge businesses to forecast the future of B2B products and services. He has over 15 years of experience providing insights across a range of industries, including Technology, Finance, Media, Logistics and Utilities.