CitizenMe
We’re all citizens in a digital society where personal data already powers everything from global business to public policy. But data isn’t enough. It’s only by understanding that data, and the real people behind it, that it becomes knowledge. And knowledge is valuable.
Data strategy, legislation, and personal habits are all changing. We bring together a community of individuals, businesses, and public organisations to make sure that change is beneficial to all. Empowering people to own their own data, creating better outcomes for business, and inspiring change across society.
With CitizenMe, people own their data and control their privacy. Personal data is only ever stored on their own devices and shared through choice. No shadowy third parties or vulnerable databases of personal information. That’s why we call it zero-party data.
It’s a new ethical standard that benefits everyone. The people who produce the data see the benefits from sharing it while businesses and organisations gain valuable insight that creates less liability and more opportunity. Good times all around.
We’ve been flying the flag for zero-party data since before the world knew the term. We were believers, then pioneers, and now experts. That journey led us to build the first fully functional zero-party data platform and encourage the community to support it.
Whatever your business challenge, people have the answers. You just need to know how to ask. Test segmentation strategy, react to trends, or survey honest opinion from otherwise unreachable/impossible data. Real data, from real people, in real time.
Forget annoying adverts and snooping sites. Take control of your digital privacy and reap the rewards if you choose to share your opinion or data for the things you care about.
If you’ve already got the audience, we’ve got the key to understanding them. An ethical data platform and a cutting edge technology stack designed for the real world tailored to your specific needs. Engage audiences, build brand loyalty, discover impossible data by using our unique human data platform with your own brand in your own environment.
The CitizenMe app and marketplace technology has already made an impact in the short time it has been employed by the DWP. The 360º zero-party data is fostering unique opportunities for the important research taking place in the digital space and CitizenMe’s the fast turnaround and quantitative results are proving vital in this transformational space. Teams are already reporting hundreds of responses within a few days. We have collaborated with them on a number of features such as voucher banks and methods to improve the quality data for in depth research which has been invaluable to our projects.
The team at CitizenMe is so focused on helping client needs and is really helpful. The platform for self-programming surveys is second to none and they have a great innovative offering in their digital behavioural data lead for Consumers where one can find more than demographics but also really digital behaviour which makes them truly innovative in the marketplace. Their tools and App are very innovative and simple to use and offer great insights and allows one to commission and manage surveys end to end seamlessly and easily. A great partner in research for us here at AMVBBDO.
CitizenMe’s platform gave us – with both rigour and incredible speed – a fresh and valuable understanding of our existing and opportunity shoppers. The segmentation created as a result of their data was immediately effective in unlocking new opportunities with our partners and within our own business. Knowing we can then re-engage these segment communities any time we need to is a very exciting prospect moving forward.
We’re delighted to have partnered with CitizenMe. We see them as a core partner in our growth strategy in the coming years. They are helping us with the basics like quick responses NPS and more in depth customer communities. All this gives us instant insight and quick access to our customers in a mobile native way.
The technology, data and expertise at CitizenMe has helped us shape our product strategy. We aim to transform our customer’s relationship with money and we can only do that if we understand the full picture of our customers lives. Integrated data and an outcome driven approach is at the heart of our success.
We believe in a consumer centric personal data approach that gives customers control of their personal data. CitizenMe and Innogy Innovation Hub share the same vision! We see that CitizenMe is one of the first to have developed a consumer centric personal data platform with direct and real benefits for both the consumer and participating businesses.
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