TrustTracker™

GDPR signifies the largest overhaul ever seen in the way organisations govern customer data. With Citizens increasingly aware of what GDPR means for them, perceptions of brands are changing. CitizenMe’s TrustTracker™, with 12 months historical data, enables you to see how perceptions of your brand change, and helps you create more trusted relationships with customers.

Making trust a KPI

CitizenMe’s TrustTracker goes out to a nationally representative sample of 1000 UK consumers every month, tracking four key metrics across the largest brands in the UK since June 2017. The index created from this can be used by any brand to compare themselves to the wider market. Used by the ICO as one of their benchmarks, the TrustTracker is essential for any organisation who wants to understand trust in their brand.

Citizens receive a direct and immediate payment of £1.00 for responding, ensuring the index is more accurate and the audience is representative.

Measure

Measure, in real time, consumer perception of your brand, and how much they trust you with their data. Create benchmarks for future improvements. Access six months of historic data to see changes up to now.

Track

Keep track of the real-world impact news and changing data policies have on your brand. See how you compare to other top brands and competitors over time.

React

Smart businesses are seeing GDPR as an opportunity to differentiate & building more trust with customers. TrustTracker™ enables you to react to changes in consumer perception, and build stronger relationships.

TrustTracker Brands

Find the plan that works for you

ONE OFF MONTHLY REPORT


£1000

/month**

  • Personalised report with analysis
  • Market average benchmarks
  • Six month historic data
  • Data on:
    • Brand perception (brand as a force for good)
    • Trust handling personal data
    • Willingness for data to be used within other depts.
    • Willingness to be tracked online
  • Email support

FULL 12 MONTH REPORTING


£10k

/year*

  • 12 personalised reports (1/month) with analysis
  • Market average benchmarks + view of other top 20 brands in UK’s performance
  • Six months historic data
  • Data on:
    • Brand perception (brand as a force for good)
    • Trust handling personal data
    • Willingness for data to be used within other depts. for marketing purposes
    • Willingness to be tracked online
  • 20 min consultation call per month to discuss latest results
  • Priority email support