Making trust a KPI
CitizenMe’s TrustTracker goes out to a nationally representative sample of 1000 UK consumers every month, tracking four key metrics across the largest brands in the UK since June 2017. The index created from this can be used by any brand to compare themselves to the wider market. Used by the ICO as one of their benchmarks, the TrustTracker is essential for any organisation who wants to understand trust in their brand.
Citizens receive a direct and immediate payment of £1.00 for responding, ensuring the index is more accurate and the audience is representative.
Measure
Measure, in real time, consumer perception of your brand, and how much they trust you with their data. Create benchmarks for future improvements. Access six months of historic data to see changes up to now.
Track
Keep track of the real-world impact news and changing data policies have on your brand. See how you compare to other top brands and competitors over time.
React
Smart businesses are seeing GDPR as an opportunity to differentiate & building more trust with customers. TrustTracker™ enables you to react to changes in consumer perception, and build stronger relationships.
Find the plan that works for you
ONE OFF MONTHLY REPORT
£1000
/month**
- Personalised report with analysis
- Market average benchmarks
- Six month historic data
- Data on:
- Brand perception (brand as a force for good)
- Trust handling personal data
- Willingness for data to be used within other depts.
- Willingness to be tracked online
- Email support
FULL 12 MONTH REPORTING
£10k
/year*
- 12 personalised reports (1/month) with analysis
- Market average benchmarks + view of other top 20 brands in UK’s performance
- Six months historic data
- Data on:
- Brand perception (brand as a force for good)
- Trust handling personal data
- Willingness for data to be used within other depts. for marketing purposes
- Willingness to be tracked online
- 20 min consultation call per month to discuss latest results
- Priority email support