Monthly Archives :

April 2018

Survey Checklist
Survey checklist: what to look out for before you hit publish
Survey checklist: what to look out for before you hit publish 600 442 Beth Hepple

We all get pre-survey nerves. If you’ve ever felt (or are feeling) a bit nervous before publishing a survey, you’re not alone. Fear of forgetting something big, or missing something…

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Brand Awareness
Using surveys to gauge brand awareness
Using surveys to gauge brand awareness 600 442 Beth Hepple

For businesses new and old, it is important to make people aware of your brand and what your organisation does. Most brands will use a combination of marketing efforts to…

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Questions your consumers don't want to hear
Questions your consumers don’t want to hear
Questions your consumers don’t want to hear 600 442 Beth Hepple

When it comes to creating a successful survey, you need to ensure you create questions that will get you the best responses from your audience. That being said, you also…

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Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

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Concept Testing
Concept testing and why it’s important
Concept testing and why it’s important 600 442 Beth Hepple

Concept or product testing is a really important thing to consider when you are thinking of developing or launching a new product/service. You will be able to determine whether your…

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Facebook Ad Preferences protect privacy
Digital Detox II: Protecting your privacy
Digital Detox II: Protecting your privacy 2146 1058 Beth Hepple

In our last blog we talked about the reasons we might need to have a digital detox and the effect that being always online is having on our day-to-day lives.…

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