Pay as you go

A breakthrough platform-the only Zero Data exchange app that is fully operational. Our 350,000 digital Citizens are available 24/7 and have pre-shared over 300+ types of their MeData – from housing to income to their personality types.


  • Make consumer research as easy as a Google search.
  • Always-on access to real time information.
  • Get answers in minutes.
  • Get live data & insights, direct to your dashboard.
  • Deep data conversations with  350,000+ Global Citizens.
  • Advanced Q&A access to 110million respondents.
  • 70% of the fee goes direct to our Citizens.


Comprehensive Question Types and Templates

A full suite of all the consumer research question types that you’d expect. For example: single choice, multiple choice, a variety of pre-formatted rating scales, and open text input.


  • Measure gut reactions in a snap!
  • Add multiple images and text for Citizens to provide their impulsive binary responses.
  • Tap directly into instinctive decision-making.
  • Results are displayed in a simple-to-read bar chart, quickly surface insights with a simple scan.
  • Find swiped answers crossed-tabbed against any other data and answers in your survey.

Over 150 DATA TYPES – example Apps

  • There are over 3.5 billion smartphones in the world today.
  • A recent report shows an estimated 250 million daily app downloads between 2019–2020. Just imagine how much more there will be by the end of 2021.
  • Ask Citizens to share which apps they have currently downloaded on their phone.
  • We incorporate the top apps across both Android and iOS devices in the UK & USA.
  • Add ANY app that you wish – just ask and we will add it to an update.
  • Get outputs of apps used across groups of respondents.
  • Select audiences based on specific apps that they have installed.
  • Find out the key demographics of your app users.
  • Discover a better understanding of the users of a competitor’s app.

Image & Video Concept Questions

  • Know what people think of a new product concept or a new marketing video.
  • Add in a simple pre-media text, letting people know a little more about what they might see next, the context of use, or the purpose of the product or brand.
  • Display the image or video and ask questions of any type and in any format that you choose, ideal for UX testing.
  • Jpeg, MP4 and GIFs media supported.
  • Images can be shown for up to 20 secs and your videos can be shown full length.
  • Unlimited concept questions!
  • Combine impulse (swipe) and deliberative (rank or verbatim) questions to deeply understand reactions.

In-App Psychometrics

  • Built-in Academic-grade psychometrics.
  • Self-reporting tests from leading academic papers: multiple personality indicators plus niche scales (Green-aware, thrill-seekers, the list goes on).
  • Strong API integration to bring in third party expert rating scales such as Maslow’s ‘Cultural Values’ & Cambridge University’s Psychometric Centre.
  • Each psychometric scale is completed within the app, ‘Citizen First’, and securely stored on the Citizen’s phone.
  • Situationally-specific scales are updated by context.

In-App Test Link

  • Testing is an essential part of the set-up of your Data Survey.
  • Get a test link and interact exactly how the audience would.
  • Swiftly send direct to your email inbox and access your draft-survey inside the app.
  • Share the survey with 5 other people/workmates for them to review, check or provide feedback.
  • Unlimited tests!