Case study

Measuring brand NPS
Measuring brand NPS 1240 588 Beth Hepple

The Challenge As a fast growing mobile phone brand, Wileyfox needed a cost-effective way of measuring brand performance to identify key areas for improvement. Ultimately, they wanted to inform their…

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Next generation audience profiles
Next generation audience profiles 1240 588 Beth Hepple

The Challenge OMD are a leading advertising agency whose planners are searching for rich customer profiles to better define their new campaigns. To gain competitive advantage for their clients,¬†they sought…

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