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#MarTech

MidJourney: Private Personalisation infinite regress
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
 Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors 1024 571 StJohn Deakins
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In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal…

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Source: Midjourney. Prompt: Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation
 Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation 763 414 StJohn Deakins
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Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional…

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