Posts By :

Ryan Garner

Personal Data, Human Data
Human Data: What it is and why it is important?
Human Data: What it is and why it is important? 1440 760 Ryan Garner

Understanding people, customers and citizens has never been more important. Our hyper-connected lives bring us closer to politics, entertainment, celebrity culture and businesses like never before. How we are influenced…

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Innovation and Market Research. Are they compatible?
Innovation and Market Research. Are they compatible? 1024 549 Ryan Garner

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

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Why AdTech is down a rabbit hole and how to climb back out
Why AdTech is down a rabbit hole and how to climb back out 1000 748 Ryan Garner

I’ve been involved in a lot of discussions over the past few years about the effectiveness of digital marketing. Being critical of AdTech and related digital marketing ecosystems used to…

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How to write a survey
How to write a great survey
How to write a great survey 600 442 Ryan Garner

Learning how to write a great survey is one of the most important aspects of conducting research. Your questionnaire defines your inputs and the resulting data you end up working with.…

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Define Audience
Defining your audience for research
Defining your audience for research 600 442 Ryan Garner

When conducting research, defining your audience should be your first step. Knowing exactly who you want to speak to will make writing your questionnaire and setting your sample size much…

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mobile market research
If your market research is not mobile it’s not representative
If your market research is not mobile it’s not representative 1024 680 Ryan Garner

The market research industry has been painfully slow at moving to mobile. For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the…

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Newsletter: data disrupting marketing
Newsletter: data disrupting marketing 1024 689 Ryan Garner

Last Friday we launched a newsletter covering disruption and innovation in the data economy. Here is our first issue. We probably won’t publish each newsletter as a blog post this is…

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A push button world
A push button world 150 150 Ryan Garner

[exchange-button exchangeid=”57fb851ce4498ac340c713c4″ prod=”true”]

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be yourself unlock power of data
3 reasons why the “G.D..thingy” will help you be yourself
3 reasons why the “G.D..thingy” will help you be yourself 1024 565 Ryan Garner

Be yourself. It is the law! What we are excited about is the EU council has just passed the GDPR. “G…D… what!?” I hear you say. Think of it as…

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eu gdpr citizenme opportunity
3 ways to benefit from EU’s new data regulation (GDPR)
3 ways to benefit from EU’s new data regulation (GDPR) 1024 565 Ryan Garner

citizenme recently took part in The Drum’s panel discussion regarding the EU’s General Data Protection Regulation (GDPR). citizenme’s perspective is summarised in the video and post below: Here are 3 big…

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free_cookie_personal_data
Free cookie for your personal health data. Would you?
Free cookie for your personal health data. Would you? 1024 565 Ryan Garner

Would you exchange your personal information for a free cookie? This is the experiment citizenme ran at the Big Bang Data exhibition in Somerset House. The exhibition explored the issues…

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Personal data services will re-invent the marketing wheel
Personal data services will re-invent the marketing wheel 1024 566 Ryan Garner

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the…

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