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MidJourney: Private Personalisation infinite regress
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
 Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors 1024 571 StJohn Deakins
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In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal…

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Lone female in red in a crowd of commuters Source: Midjourney
Empowering Private Personalisation: Customer-Centricity in the Age of AI
 Empowering Private Personalisation: Customer-Centricity in the Age of AI 1456 816 StJohn Deakins
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Personalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored experiences to their customers, leveraging data to offer targeted offers,…

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The Amazing Power of CitizenData
 The Amazing Power of CitizenData 1466 1186 StJohn Deakins
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CitizenData: Using consented 360º life data to understand customers as humans The aspiration for every good Marketer is simple: Understand customers better, personalise the offering, deliver delightfully, and repeat. When…

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Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy.
 Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy. 1280 1280 StJohn Deakins
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We get very confused about the word ‘Privacy’. The problem is that the word privacy can mean two very different things – there’s our everyday real life definition of privacy,…

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