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The Amazing Power of CitizenData
The Amazing Power of CitizenData 1466 1186 StJohn Deakins

CitizenData: Using consented 360º life data to understand customers as humans The aspiration for every good Marketer is simple: Understand customers better, personalise the offering, deliver delightfully, and repeat. When…

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Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy.
Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy. 1280 1280 StJohn Deakins

We get very confused about the word ‘Privacy’. The problem is that the word privacy can mean two very different things – there’s our everyday real life definition of privacy,…

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