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StJohn Deakins

Digital Fragments
Human Data for a More Humane Digital Society
Human Data for a More Humane Digital Society 3614 2710 StJohn Deakins

From easier shopping and better healthcare to instant personal communications, the digital age that we now live in has already unlocked truly remarkable advances for humanity and there are undoubtedly…

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Can Market Research Lead Marketing Into ‘The Metaverse’?
Can Market Research Lead Marketing Into ‘The Metaverse’? 4752 3168 StJohn Deakins

CitizenMe’s Ethical Human Data Marketplace Enables Marketers To Illuminate The Path To Mass Market Web3 And The ‘Multiverse’ Future   The term ‘Metaverse’ is receiving heaps of hype, but definitions…

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The Amazing Power of CitizenData
The Amazing Power of CitizenData 1466 1186 StJohn Deakins

CitizenData: Using consented 360º life data to understand customers as humans The aspiration for every good Marketer is simple: Understand customers better, personalise the offering, deliver delightfully, and repeat. When…

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Reflections On A Private Queen, With Global Fame, In A Digital Era
Reflections On A Private Queen, With Global Fame, In A Digital Era 600 380 StJohn Deakins

Yesterday’s announcement of the Queen’s death was one of those shocking “do you remember where you were when…?” moments that we will all now collectively share. Whether you’re for or…

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What is Zero Party Data? Zero is the Hero!
What is Zero Party Data? Zero is the Hero! 624 347 StJohn Deakins

From Netflix to Amazon to Instagram – we all love the digital services that understand what we need. We want them to give us perfect recommendations about what to watch,…

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Good martech
Making Marketing Tech Fit for The 2030s – Part 1: The Transition
Making Marketing Tech Fit for The 2030s – Part 1: The Transition 3938 2626 StJohn Deakins

The future of good MarTech There’s a badly kept secret in the marketing technology industry. What is truly considered good MarTech in 2022? The truth is that digital marketing technology…

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Memory: The Simple Trick To Understanding Personal Data
Memory: The Simple Trick To Understanding Personal Data 1732 1732 StJohn Deakins

Describing personal data is hard!  It can be defined politically, legally, economically, geographically, personally – there are many parameters. It literally means something slightly different to every single one of…

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‘Zero Data’ leader CitizenMe raises $2m to fund mission to “fix the internet”
‘Zero Data’ leader CitizenMe raises $2m to fund mission to “fix the internet” 898 505 StJohn Deakins

London, UK. 9:00am GMT, 26 October 2021 CitizenMe has announced an investment of $2 million in a round led by the North East Venture Fund (NEVF), supported by the European…

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Teens, Tennis, the Taliban, and our Global Citizen Future.
Teens, Tennis, the Taliban, and our Global Citizen Future. 650 433 StJohn Deakins

Watching the US Open Tennis finals last night was to witness a change in epoch. Two teenage girls played sublime tennis to break through on one of the world’s biggest…

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Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy.
Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy. 1280 1280 StJohn Deakins

We get very confused about the word ‘Privacy’. The problem is that the word privacy can mean two very different things – there’s our everyday real life definition of privacy,…

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Mozilla spotlights CitizenMe as leading the way in building ’empowered data’
Mozilla spotlights CitizenMe as leading the way in building ’empowered data’ 720 405 StJohn Deakins

We are delighted to have been cited as a leader in the data space by Mozilla in their report into alternative futures for ethical data governance.

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What is Digital Citizenship?
What is Digital Citizenship? 2400 1597 StJohn Deakins

Digital Citizenship in the Age of Human Data “Where are you from?” It’s one of the first questions asked when people first meet. The answer is often where we are born,…

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