Posts By :

StJohn Deakins

AI Paths - Source: Deepmind on Unsplash
Why GPT4 Isn’t Ready For Data Insight Primetime (yet).
Why GPT4 Isn’t Ready For Data Insight Primetime (yet). 7500 4500 StJohn Deakins

OK, so firstly, don’t get me wrong on the title. If you’re hoping for a luddite rant, this isn’t it! The latest large language model (LLM) Generative AI’s such as…

read more
Personal data is now political (small ‘p’) the world over
Personal data is now political (small ‘p’) the world over 1920 1280 StJohn Deakins

In today’s digital age, our personal data has become a valuable commodity. It’s no longer just a collection of numbers and letters, but rather a representation of who we are…

read more
Digital Fragments
Human Data for a More Humane Digital Society
Human Data for a More Humane Digital Society 3614 2710 StJohn Deakins

From easier shopping and better healthcare to instant personal communications, the digital age that we now live in has already unlocked truly remarkable advances for humanity and there are undoubtedly…

read more
Can Market Research Lead Marketing Into ‘The Metaverse’?
Can Market Research Lead Marketing Into ‘The Metaverse’? 4752 3168 StJohn Deakins

CitizenMe’s Ethical Human Data Marketplace Enables Marketers To Illuminate The Path To Mass Market Web3 And The ‘Multiverse’ Future   The term ‘Metaverse’ is receiving heaps of hype, but definitions…

read more
The Amazing Power of CitizenData
The Amazing Power of CitizenData 1466 1186 StJohn Deakins

CitizenData: Using consented 360º life data to understand customers as humans The aspiration for every good Marketer is simple: Understand customers better, personalise the offering, deliver delightfully, and repeat. When…

read more
Reflections On A Private Queen, With Global Fame, In A Digital Era
Reflections On A Private Queen, With Global Fame, In A Digital Era 600 380 StJohn Deakins

Yesterday’s announcement of the Queen’s death was one of those shocking “do you remember where you were when…?” moments that we will all now collectively share. Whether you’re for or…

read more
What is Zero Party Data? Zero is the Hero!
What is Zero Party Data? Zero is the Hero! 624 347 StJohn Deakins

From Netflix to Amazon to Instagram – we all love the digital services that understand what we need. We want them to give us perfect recommendations about what to watch,…

read more
Good martech
Making Marketing Tech Fit for The 2030s – Part 1: The Transition
Making Marketing Tech Fit for The 2030s – Part 1: The Transition 3938 2626 StJohn Deakins

The future of good MarTech There’s a badly kept secret in the marketing technology industry. What is truly considered good MarTech in 2022? The truth is that digital marketing technology…

read more
Memory: The Simple Trick To Understanding Personal Data
Memory: The Simple Trick To Understanding Personal Data 1732 1732 StJohn Deakins

Describing personal data is hard!  It can be defined politically, legally, economically, geographically, personally – there are many parameters. It literally means something slightly different to every single one of…

read more
‘Zero Data’ leader CitizenMe raises $2m to fund mission to “fix the internet”
‘Zero Data’ leader CitizenMe raises $2m to fund mission to “fix the internet” 898 505 StJohn Deakins

London, UK. 9:00am GMT, 26 October 2021 CitizenMe has announced an investment of $2 million in a round led by the North East Venture Fund (NEVF), supported by the European…

read more
Teens, Tennis, the Taliban, and our Global Citizen Future.
Teens, Tennis, the Taliban, and our Global Citizen Future. 650 433 StJohn Deakins

Watching the US Open Tennis finals last night was to witness a change in epoch. Two teenage girls played sublime tennis to break through on one of the world’s biggest…

read more
Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy.
Privacy, Personalisation, Choice, and the Jingle-Jangle Fallacy. 1280 1280 StJohn Deakins

We get very confused about the word ‘Privacy’. The problem is that the word privacy can mean two very different things – there’s our everyday real life definition of privacy,…

read more