How to guides

So, you need insights for your campaign, but don't know where to start?
Don't worry, you're in the right place. Check out our 'how to' guides for all you need to know.
Brand Awareness
Using surveys to gauge brand awareness
Using surveys to gauge brand awareness 600 442 Beth Hepple
Questions your consumers don't want to hear
Questions your consumers don’t want to hear
Questions your consumers don’t want to hear 600 442 Beth Hepple
Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple
Concept Testing
Concept testing and why it’s important
Concept testing and why it’s important 600 442 Beth Hepple
Net Promoter Score NPS
Net Promoter Score (NPS) and how it works
Net Promoter Score (NPS) and how it works 600 442 Beth Hepple
Sample Size
Sample size and why it’s important
Sample size and why it’s important 600 442 Beth Hepple
Rating Scale
Rating scales and how to work with them
Rating scales and how to work with them 600 442 Beth Hepple
How to write a survey
How to write a great survey
How to write a great survey 600 442 Ryan Garner
Data Analysis
Data analysis: an introduction
Data analysis: an introduction 600 442 Beth Hepple
Logic
How to personalise your survey using logic
How to personalise your survey using logic 600 442 Beth Hepple
Define Audience
Defining your audience for research
Defining your audience for research 600 442 Ryan Garner