consumer research Archives

Leveraging 360º Life Data For Next Generation Consumer Insights

Leveraging 360º Life Data For Next Generation Consumer Insights https://www.citizenme.com/wp-content/uploads/2023/03/pexels-sergio-souza-6797812.jpg 3840 1920 Shaun Richards Shaun Richards https://secure.gravatar.com/avatar/a8ce564a017acc0ef1de7902096f812d?s=96&d=mm&r=g March 28, 2023 April 21, 2023

By: Shaun Richards

March 28, 2023

As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per…

Digital Memories (pt4): Understanding Ourselves

Digital Memories (pt4): Understanding Ourselves https://www.citizenme.com/wp-content/uploads/2019/10/AdobeStock_41088850.jpeg 3212 2706 StJohn Deakins StJohn Deakins https://secure.gravatar.com/avatar/67e7ca4885d1b922783ca3a83741a282?s=96&d=mm&r=g March 10, 2020 March 10, 2020

By: StJohn Deakins

March 10, 2020

In the last three posts we’ve covered a few points. Firstly, we have expanded on why personal data is like a memory. Secondly, we have seen that whenever we choose…