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Market Research

Personal data services will re-invent the marketing wheel
 Personal data services will re-invent the marketing wheel 1024 566 Ryan Garner
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In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the…

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A vision for Market Research in an Information Age
 A vision for Market Research in an Information Age 1024 565 Ryan Garner
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This is the second part an adapted version of my talk at the Greenbook Insights and Innovation Exchange (IIeX) event in Amsterdam. In my previous post I talked about the…

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The UK is now mobile first. This is an important moment for insight generation!
 The UK is now mobile first. This is an important moment for insight generation! 1024 565 Ryan Garner
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The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of…

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