metaverse

Personal data is now political (small ‘p’) the world over
Personal data is now political (small ‘p’) the world over 1920 1280 StJohn Deakins

In today’s digital age, our personal data has become a valuable commodity. It’s no longer just a collection of numbers and letters, but rather a representation of who we are…

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Can Market Research Lead Marketing Into ‘The Metaverse’?
Can Market Research Lead Marketing Into ‘The Metaverse’? 4752 3168 StJohn Deakins

CitizenMe’s Ethical Human Data Marketplace Enables Marketers To Illuminate The Path To Mass Market Web3 And The ‘Multiverse’ Future   The term ‘Metaverse’ is receiving heaps of hype, but definitions…

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The Amazing Power of CitizenData
The Amazing Power of CitizenData 1466 1186 StJohn Deakins

CitizenData: Using consented 360º life data to understand customers as humans The aspiration for every good Marketer is simple: Understand customers better, personalise the offering, deliver delightfully, and repeat. When…

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