Monthly Archives :

November 2017

Lightbulb moment
Intelligence by likes: is it important?
Intelligence by likes: is it important? 770 616 Beth Hepple

Ahhh your online self. Is it the real you, the best you? One thing that we can say with some level of certainty is that our social self isn’t always…

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UK Challenger Banks
The path to growth – UK Challenger Banks
The path to growth – UK Challenger Banks 1240 588 Beth Hepple

The Challenge Challenger banks are a hot topic in the UK. But with current account switching behaviour at very low levels, who is likely to put their money and trust…

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Donald Trump
Can Facebook data predict your political view? Yes, yes it can
Can Facebook data predict your political view? Yes, yes it can 1280 1225 Beth Hepple

If you’ve been keeping up with our insights lately, you will have seen that there’s been a lot of chatter at CitizenMe about how your Facebook persona says a lot…

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The perks of acting your age online… and the risks    
The perks of acting your age online… and the risks     3453 1913 Claire Hovey

For many, age is just a number. For others, it’s a mindset that reflects every ounce of maturity and wisdom they’ve squeezed out of each passing birthday. Whatever your feelings…

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Tandem Bank
Agile Product Innovation
Agile Product Innovation 1240 588 Beth Hepple

The Challenge As a challenger to the big-name high street banks, Tandem needed an agile, cost-effective and cutting-edge solution to test new concepts, features and designs with richly profiled consumer…

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IFF
Understanding niche customer groups
Understanding niche customer groups 1240 588 Beth Hepple

The Challenge IFF needed to get fast feedback from a niche group of consumers in the UK about their attitudes and behaviours around using different laundry detergents. The CitizenMe Solution…

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Wolff Olins
Creating thought leading research
Creating thought leading research 960 455 Beth Hepple

The Challenge Being internationally recognised thought leaders in brand and business change, Wolff Olins needed high-quality research to provide the foundation of a white paper report. They wanted data with…

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WileyFox
Measuring brand NPS
Measuring brand NPS 1240 588 Beth Hepple

The Challenge As a fast growing mobile phone brand, Wileyfox needed a cost-effective way of measuring brand performance to identify key areas for improvement. Ultimately, they wanted to inform their…

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Your personal data in your hands – literally
Your personal data in your hands – literally 765 510 StJohn Deakins

Why your personal data should be in your hands (or your back pocket) not floating in the cloud Your personal data is, well, personal. As more and more of our…

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CitizenMe at #PIE17
CitizenMe at #PIE17 3447 2415 Beth Hepple

On Monday, some of us CitizenMe peeps had the privilege of attending #PIE17, which was hosted by our friends over at CtrlShift. Being the newbie, it was my first time…

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