We believe in making data human.

Imagine if you could understand your audience like never before, in minutes. Now you can. Invite thousands of real people into the room with you to exchange verified, multi-source data in real time.
Informed business decisions come easier when your insights have a human touch.

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Agile insights at their best. Our simple, self-service tool gives you answers to survey questions in minutes, and integrates with social, mobile and digital data for rapid insights to inform your next move.

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Deep insights like never before. Segment audiences with precision, build brand-love by creating communities, track performance in real time, and start to get to know your audience on a human level using rich, ethical data, sourced from their digital lives.


Data has the power to drive incredible innovation. But until now, that potential has been limited by it existing in one-dimensional data silos that are questionably sourced. CitizenMe’s distributed data exchange empowers organisations to create new marketplaces and redefine customer relationships. All with citizens in full control of their data.

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6 tutorials to help you become an expert researcher

Net Promoter Score (NPS) and how it works

What is a Net Promoter Score (NPS)? Your Net Promoter Score (NPS) is a growing customer metric. It gauges the quality of your product experience and the impact this has on positive or negative word of mouth. NPS is a concept that has been adopted by businesses around the world as a result of Fred Reichheld’s 2003…

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Sample size and why it’s important

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to get an accurate result. There are three guiding principles for getting this right. How much error are you comfortable working with? When you sample a…

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Rating scales and how to work with them

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give you the response you are looking for, you could gain a better and more accurate understanding of your audience, and increase the insights that you…

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How to write a great survey

Learning how to write a great survey is one of the most important aspects of conducting research. Your questionnaire defines your inputs and the resulting data you end up working with. A poor questionnaire can lead to inaccurate data and insights. Here are five tips to avoid this outcome. 1. Clarity Keep your question wording simple.…

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Data analysis: an introduction

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here to help! This is a really basic overview of how to understand data from a quantitative market research study. Descriptive statistics At the point of reviewing…

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How to personalise your survey using logic

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re talking to. Logic is a feature you can use with most survey providers. It is a simple set of instructions that are predetermined by the…

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