Data, done well

Build a survey in minutes. Bring together multi-source data with ease. Inform your next step with the bigger picture. It's market research, only better.

Next level research

Agile research at its best, our simple self-service tool integrates social, mobile and digital insights for you in quick-time, leaving you to react effectively to what your audience tells you.

Know before you do

Choose from our simple templates to create a quick-to-build mini-survey. Learn from real people giving you rich, reliable data in real time. Turn that insight into something to grow your business. Do it all before lunch.

Secure and ethical

CitizenMe is a fully opted-in exchange of information – meaning your insights are always ethically sourced. And a Citizen’s data is never stored by us – it’s held in their personal data cloud, meaning their information and your reputation are always secure and protected.

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What our clients say

6 tutorials to help you become an expert researcher

Net Promoter Score (NPS) and how it works

What is a Net Promoter Score (NPS)? Your Net Promoter Score (NPS) is a growing customer metric. It gauges the quality of your product experience and the impact this has on positive or negative word of mouth. NPS is a concept that has been adopted by businesses around the world as a result of Fred Reichheld’s 2003…

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Sample size and why it’s important

When it comes to market research, one of the most important things to think about is sample size; considering how many people you need to survey/speak to in order to get an accurate result. There are three guiding principles for getting this right. How much error are you comfortable working with? When you sample a…

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Rating scales and how to work with them

When conducting market research, it is really important to try to get a balanced opinion from those you are surveying. While offering questions with a simple yes/no answer may give you the response you are looking for, you could gain a better and more accurate understanding of your audience, and increase the insights that you…

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How to write a great survey

Learning how to write a great survey is one of the most important aspects of conducting research. Your questionnaire defines your inputs and the resulting data you end up working with. A poor questionnaire can lead to inaccurate data and insights. Here are five tips to avoid this outcome. 1. Clarity Keep your question wording simple.…

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Data analysis: an introduction

You may have sent out a really successful survey and received a ton of responses, but are a bit of a novice when it comes to data analysis. We’re here to help! This is a really basic overview of how to understand data from a quantitative market research study. Descriptive statistics At the point of reviewing…

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How to personalise your survey using logic

A survey is a conversation between your brand and an individual. Like all good conversations you should try and keep that conversation personal and relevant to who it is you’re talking to. Logic is a feature you can use with most survey providers. It is a simple set of instructions that are predetermined by the…

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