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Donald Trump
Can Facebook data predict your political view? Yes, yes it can
Can Facebook data predict your political view? Yes, yes it can 1280 1225 Beth Hepple

If you’ve been keeping up with our insights lately, you will have seen that there’s been a lot of chatter at CitizenMe about how your Facebook persona says a lot…

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What your data tells advertisers about your gender… and why it matters.
What your data tells advertisers about your gender… and why it matters. 3351 1832 Claire Hovey

Facebook is more than a pastime for idle thumbs; it’s a multi-billion pound selling platform for brands of all sizes. Facebook gathers all the information you leave behind when you…

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Why AdTech is down a rabbit hole and how to climb back out
Why AdTech is down a rabbit hole and how to climb back out 1000 748 Ryan Garner

I’ve been involved in a lot of discussions over the past few years about the effectiveness of digital marketing. Being critical of AdTech and related digital marketing ecosystems used to…

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The data driven economy will help marketers exploit us
The data driven economy will help marketers exploit us 1024 565 Neil Lawrence

My latest post of The Guardian: The internet of things will improve marketers’ understanding of consumers, enabling them to better advertise products we don’t need The mathematical basis of rational…

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