Market Research

CitizenMe interview
StJohn Deakins, CitizenMe: “Citizens should own their data, control when and how they share it, and see the benefits of doing so”
StJohn Deakins, CitizenMe: “Citizens should own their data, control when and how they share it, and see the benefits of doing so” 755 280 Georgie Morgan

With the growing amount of personal and highly sensitive information shared online, it’s as important as ever to establish sophisticated protections in place. One of the most popular tools for…

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Video Interview Insights
Video Interview Insights
Video Interview Insights 1000 474 Georgie Morgan

The Challenge Covid-19 created a double crisis for the UK Government’s Department For Work and Pensions (DWP): A potentially steep increase in the number of claimants Restrictions on face-to-face contact…

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broadband insights
Citi Mappers: Broadband Edition
Citi Mappers: Broadband Edition 2238 1378 Georgie Morgan

We mapped Citizens’ broadband insights and this is what happened Sometimes the story’s about the story, and sometimes the story’s about the data – in this case, it’s about broadband…

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Good martech
Making Marketing Tech Fit for The 2030s – Part 1: The Transition
Making Marketing Tech Fit for The 2030s – Part 1: The Transition 3938 2626 StJohn Deakins

The future of good MarTech There’s a badly kept secret in the marketing technology industry. What is truly considered good MarTech in 2022? The truth is that digital marketing technology…

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Rip it Up, Start Again
Rip it Up, Start Again 480 360 Claudia Velilla

We were very excited to see our founder StJohn Deakins ripping it up at the Rip It Up@Paddington Works, a London Tech Week event on June the 13th! CitizenMe joined a…

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CAN – Conscious Advertising Network
CAN – Conscious Advertising Network 743 496 Claudia Velilla

The Conscious Advertising Network (CAN) has launched with the aim of taking a stand against unethical practices in advertising. Last week, CitizenMe joined CAN’s launch event as part of the…

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Royal Society: Privacy Enhancing Technology
Royal Society: Privacy Enhancing Technology 2048 2048 StJohn Deakins

Our global digital society is rapidly changing. In the space of a decade, the concept of  “Privacy” has gone from being an essential human right, to being dismissed as an…

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Robots working
The Future of Work
The Future of Work 1276 844 Henry Wellington

The world as we know it was built on the idea that you work for a living. Your place in society is generally determined by the work you or your…

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CSR, Sustainability and the Digital Economy
CSR, Sustainability and the Digital Economy 4110 2642 Josh Hedley-Dent

I had the pleasure of speaking to the Institute of Corporate Responsibility and Sustainability last week on the topic of Conscious advertising and why brands should care. Alongside the wonderful…

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An injustice in disguise – the male contraceptive pill and its potential market
An injustice in disguise – the male contraceptive pill and its potential market 1620 1080 Claudia Velilla

A male contraceptive pill has passed initial human tests. This revolutionary breakthrough in contraception presents different choices for men, moving the contraceptive field forward significantly. However, it could still be…

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Brand Awareness
Using surveys to gauge brand awareness
Using surveys to gauge brand awareness 600 442 Beth Hepple

For businesses new and old, it is important to make people aware of your brand and what your organisation does. Most brands will use a combination of marketing efforts to…

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Questions your consumers don't want to hear
Questions your consumers don’t want to hear
Questions your consumers don’t want to hear 600 442 Beth Hepple

When it comes to creating a successful survey, you need to ensure you create questions that will get you the best responses from your audience. That being said, you also…

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