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AI Paths - Source: Deepmind on Unsplash
Why GPT4 Isn’t Ready For Data Insight Primetime (yet).
Why GPT4 Isn’t Ready For Data Insight Primetime (yet). 7500 4500 StJohn Deakins

OK, so firstly, don’t get me wrong on the title. If you’re hoping for a luddite rant, this isn’t it! The latest large language model (LLM) Generative AI’s such as…

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Leveraging 360º Life Data For Next Generation Consumer Insights
Leveraging 360º Life Data For Next Generation Consumer Insights 3840 1920 Shaun Richards

As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per…

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Data Privacy Matters: Insights from Data Privacy Week Surveys
Data Privacy Matters: Insights from Data Privacy Week Surveys 5391 3594 Nicki Gerrard

Data Privacy Week is an annual event that brings attention to the importance of protecting personal information. This year, CitizenMe conducted a series of surveys to better understand public attitudes…

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Citizen Science: Is data a human right?
Citizen Science: Is data a human right? 2896 1947 Nicki Gerrard

Data privacy is a big concern so a recent CitizenMe survey aimed to shed some light on people’s attitudes and beliefs about their own data and how it’s used. The…

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Personal data is now political (small ‘p’) the world over
Personal data is now political (small ‘p’) the world over 1920 1280 StJohn Deakins

In today’s digital age, our personal data has become a valuable commodity. It’s no longer just a collection of numbers and letters, but rather a representation of who we are…

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Data, Data Everywhere….
Data, Data Everywhere…. 3515 2334 Nicki Gerrard

Have you ever heard the poem with the words, “Water, water, everywhere, nor any a drop to drink”? If Samuel Taylor Coleridge’s poem, ‘The Rime of the Ancient Mariner‘, was…

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Can Market Research Lead Marketing Into ‘The Metaverse’?
Can Market Research Lead Marketing Into ‘The Metaverse’? 4752 3168 StJohn Deakins

CitizenMe’s Ethical Human Data Marketplace Enables Marketers To Illuminate The Path To Mass Market Web3 And The ‘Multiverse’ Future   The term ‘Metaverse’ is receiving heaps of hype, but definitions…

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Imagine if you could…do user-testing and get results in minutes.
Imagine if you could…do user-testing and get results in minutes. 1080 1080 jennifer

What is CitizenMe? It helps you Learn –> Build –> Measure CitizenMe is a ground-breaking, ethical platform that uses Zero Party Data technology to protect Citizen’s data privacy. As a…

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CitizenMe Investigates: COP26 and the Climate Crisis
CitizenMe Investigates: COP26 and the Climate Crisis 600 450 Kathryn Braid

As an ethically driven data pioneer, we decided to utilise our Zero Party Data platform to investigate global attitudes towards the single greatest challenge facing our world.  It’s safe to…

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CitizenMe awarded the 2021 MyData Operator Award
CitizenMe awarded the 2021 MyData Operator Award 1300 647 Kathryn Braid

We’re a MyData Operator Winner for 2021, and we couldn’t be happier! Why It Matters Our MyData Operator Award has confirmed why we’re ‘an ethical data’ pioneer in the press.…

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Memory: The Simple Trick To Understanding Personal Data
Memory: The Simple Trick To Understanding Personal Data 1732 1732 StJohn Deakins

Describing personal data is hard!  It can be defined politically, legally, economically, geographically, personally – there are many parameters. It literally means something slightly different to every single one of…

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What is Digital Citizenship?
What is Digital Citizenship? 2400 1597 StJohn Deakins

Digital Citizenship in the Age of Human Data “Where are you from?” It’s one of the first questions asked when people first meet. The answer is often where we are born,…

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