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Blockchain? Never mind the Bollocks
Blockchain? Never mind the Bollocks 840 485 StJohn Deakins

The Sexpistols and punk rock transformed the music industry. So too Bitcoin, and its underlying blockchain technology, will change the way that the world works for decades to come, and…

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Dolphin OCEAN
Beyond the ‘who’: Using psychometrics to supercharge research
Beyond the ‘who’: Using psychometrics to supercharge research 1280 720 Josh Hedley-Dent

UPDATED 21 March 2018 We wrote this article last year and published it earlier on this year, to identify how psychometrics can be used for good – but only when citizens…

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Personal Data, Human Data
Human Data: What it is and why it is important?
Human Data: What it is and why it is important? 1440 760 Ryan Garner

Understanding people, customers and citizens has never been more important. Our hyper-connected lives bring us closer to politics, entertainment, celebrity culture and businesses like never before. How we are influenced…

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gdpr data protection
GDPR: the phrase of 2018, we look at the data protection regulation basics
GDPR: the phrase of 2018, we look at the data protection regulation basics 1280 853 Beth Hepple

Walking through Covent Garden yesterday, while upping my daily step count, I overheard a snippet of a phone call between an exasperated businessman and what I can only assume was a…

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Data servers
Centralised silos, hack magnets and our personal freedom
Centralised silos, hack magnets and our personal freedom 800 531 StJohn Deakins

How much is an Indian citizen’s personal identity worth? Well, after the Indian identity system (Aadhaar) hack last week, it appears to be around £6 ($8) per citizen. The Aadhaar…

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The CitizenMe Expert Network has landed!
The CitizenMe Expert Network has landed! 1346 748 Beth Hepple

Since we opened up the CitizenMe Exchange, we have seen more and more people start using the platform. But things just got even better! You can now also get access…

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CitizenMe at #PIE17
CitizenMe at #PIE17 3447 2415 Beth Hepple

On Monday, some of us CitizenMe peeps had the privilege of attending #PIE17, which was hosted by our friends over at CtrlShift. Being the newbie, it was my first time…

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Innovation and Market Research. Are they compatible?
Innovation and Market Research. Are they compatible? 1024 549 Ryan Garner

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

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Why AdTech is down a rabbit hole and how to climb back out
Why AdTech is down a rabbit hole and how to climb back out 1000 748 Ryan Garner

I’ve been involved in a lot of discussions over the past few years about the effectiveness of digital marketing. Being critical of AdTech and related digital marketing ecosystems used to…

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Artificial Intelligence: Winning Vs Humanness
Artificial Intelligence: Winning Vs Humanness 480 294 StJohn Deakins

Do you care about winning?  It turns out that Artificial Intelligence does too. Google DeepMind has discovered that in highly competitive situations, the more intelligent an AI becomes the more aggressive it’ll…

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5 ways to improve survey UX
5 ways to improve survey UX 1024 682 Josh Hedley-Dent

We believe that the future of a thriving market research industry is one based on putting the participant user experience first. At CitizenMe we think about, and design, our product…

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The power of integrated digital data: a study of UK challenger banks
The power of integrated digital data: a study of UK challenger banks 150 150 Josh Hedley-Dent

The survey is a valuable source of data and insight. However, in a 21st century digital economy, consumer research requires integrated data from different parts of people’s life. Businesses know this,…

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