Personal Data

What is Zero Party Data? Zero is the Hero!
What is Zero Party Data? Zero is the Hero! 624 347 Nicki Gerrard

From Netflix to Amazon to Instagram – we all love the digital services that understand what we need. We want them to give us perfect recommendations about what to watch,…

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Video Interview Insights
Video Interview Insights
Video Interview Insights 1000 474 Georgie Morgan

The Challenge Covid-19 created a double crisis for the UK Government’s Department For Work and Pensions (DWP): A potentially steep increase in the number of claimants Restrictions on face-to-face contact…

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Imagine if you could…do user-testing and get results in minutes.
Imagine if you could…do user-testing and get results in minutes. 1080 1080 jennifer

What is CitizenMe? It helps you Learn –> Build –> Measure CitizenMe is a ground-breaking, ethical platform that uses Zero Party Data technology to protect Citizen’s data privacy. As a…

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Mozilla spotlights CitizenMe as leading the way in building ’empowered data’
Mozilla spotlights CitizenMe as leading the way in building ’empowered data’ 720 405 StJohn Deakins

We are delighted to have been cited as a leader in the data space by Mozilla in their report into alternative futures for ethical data governance.

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What is Digital Citizenship?
What is Digital Citizenship? 2400 1597 StJohn Deakins

Digital Citizenship in the Age of Human Data “Where are you from?” It’s one of the first questions asked when people first meet. The answer is often where we are born,…

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ZeroData
Clash Of The Digital Titans: Apple Takes Trust ‘Premium’
Clash Of The Digital Titans: Apple Takes Trust ‘Premium’ 1262 631 StJohn Deakins

Apple Positions For Privacy And Trust Against Google – But Facebook And AdTech Are The Losers. Last week the digital Titans clashed again – and in the next few months we’ll all have a ringside seat as the impact is revealed.

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The Future of Data is ‘Zero Data’
The Future of Data is ‘Zero Data’ 2600 2006 StJohn Deakins

We are on the cusp of a global transformation: it will be unlocked when billions of people choose to connect their data together with complete trust and for fair value.…

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Your digital reflection is your superpower.
Your New Digital Superpower
Your New Digital Superpower 850 560 StJohn Deakins

You have a new superpower. It’s hidden. It’s yours to claim. It will increasingly describe who we are, not only to others, but more profoundly, to ourselves too. Our memories…

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The Gender ‘Play’ Gap
The Gender ‘Play’ Gap 920 740 Claudia Velilla

With several big sport events around the corner, such as the Olympic Games and Six Nations Rugby, we wanted to explore a topical, recurring and pertinent topic: the gender of…

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Digital Memories (pt4): Understanding Ourselves
Digital Memories (pt4): Understanding Ourselves 3212 2706 StJohn Deakins

In the last three posts we’ve covered a few points. Firstly, we have expanded on why personal data is like a memory. Secondly, we have seen that whenever we choose…

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It’s not you, it’s me: Changing Generational Attitudes Towards Valentine’s Day
It’s not you, it’s me: Changing Generational Attitudes Towards Valentine’s Day 2000 615 Claudia Velilla

On the 14th of February of every year, most continents celebrate what we know as ‘Valentine’s Day’. This day is widely celebrated and known to be one of the biggest…

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What does Emotional Intelligence look like?
What does Emotional Intelligence look like? 1280 1280 Claudia Velilla

While a lot of people will have heard of Emotional Intelligence, not many will know how to spot it in themselves and others. To some people the idea is repulsive,…

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