marketing

Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

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CitizenMe at #PIE17
CitizenMe at #PIE17 3447 2415 Beth Hepple

On Monday, some of us CitizenMe peeps had the privilege of attending #PIE17, which was hosted by our friends over at CtrlShift. Being the newbie, it was my first time…

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Innovation and Market Research. Are they compatible?
Innovation and Market Research. Are they compatible? 1024 549 Ryan Garner

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

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Newsletter: data disrupting marketing
Newsletter: data disrupting marketing 1024 689 Ryan Garner

Last Friday we launched a newsletter covering disruption and innovation in the data economy. Here is our first issue. We probably won’t publish each newsletter as a blog post this is…

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The data driven economy will help marketers exploit us
The data driven economy will help marketers exploit us 1024 565 Neil Lawrence

My latest post of The Guardian: The internet of things will improve marketers’ understanding of consumers, enabling them to better advertise products we don’t need The mathematical basis of rational…

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