marketing

Digital Health Care
CitizenMe App: The Personal Fair Exchange Engine
CitizenMe App: The Personal Fair Exchange Engine 1800 1200 Shaun Richards

At CitizenMe we empower people connected to the Internet with the value of their own data.  We believe that a global digital society will only function properly when humans have…

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CitizenMe Data Platform
The Only Insights Marketplace For You To Request Trusted Human Data
The Only Insights Marketplace For You To Request Trusted Human Data 1789 1195 Shaun Richards

It’s here, the biggest update to our CitizenMe Marketplace! We’re continuing our mission to give everyone better insights and deeper knowledge from human data, with the next evolution of our…

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MyData Operator 2022
CitizenMe Awarded MyData Operator Status Again for 2022
CitizenMe Awarded MyData Operator Status Again for 2022 1042 572 Georgie Morgan

We’re a MyData Operator Awardee for the second year in a row Our MyData Operator Award for 2022 has again confirmed that we’re ‘an ethical data’ pioneer. We’re pleased to…

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Good martech
Making Marketing Tech Fit for The 2030s – Part 1: The Transition
Making Marketing Tech Fit for The 2030s – Part 1: The Transition 3938 2626 StJohn Deakins

The future of good MarTech There’s a badly kept secret in the marketing technology industry. What is truly considered good MarTech in 2022? The truth is that digital marketing technology…

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AI, CitizenMe and You: Introduction
AI, CitizenMe and You: Introduction 1280 720 StJohn Deakins

We are all now digital citizens: humans connected through a digital world. Our mission at CitizenMe is to empower all of us Citizens with the true value of our own…

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Market research for marketers
How marketing teams can use market research
How marketing teams can use market research 600 442 Beth Hepple

There are many ways in which market research can help to shape the strategy of marketing teams, whether this is to do with planning a new campaign or formatting an…

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CitizenMe at #PIE17
CitizenMe at #PIE17 3447 2415 Beth Hepple

On Monday, some of us CitizenMe peeps had the privilege of attending #PIE17, which was hosted by our friends over at CtrlShift. Being the newbie, it was my first time…

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Innovation and Market Research. Are they compatible?
Innovation and Market Research. Are they compatible? 1024 549 Ryan Garner

It’s funny how often we revisit this question. There always seems to be tension between the ‘gut feeling’ or ‘preferred innovation methods’ of an entrepreneur/business while gathering customer insights. Part…

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Newsletter: data disrupting marketing
Newsletter: data disrupting marketing 1024 689 Ryan Garner

Last Friday we launched a newsletter covering disruption and innovation in the data economy. Here is our first issue. We probably won’t publish each newsletter as a blog post this is…

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The data driven economy will help marketers exploit us
The data driven economy will help marketers exploit us 1024 565 Neil Lawrence

My latest post of The Guardian: The internet of things will improve marketers’ understanding of consumers, enabling them to better advertise products we don’t need The mathematical basis of rational…

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