Business blog

MidJourney: Private Personalisation infinite regress
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors 1024 571 StJohn Deakins

In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal…

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Source: Midjourney. Prompt: Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation 763 414 StJohn Deakins

Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional…

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Midjourney. Prompt: Surreal Cityscape of Personal Privacy: A futuristic cityscape, with buildings that morph into clouds and roads. In the foreground, a confident 40-year-old woman looks directly at the viewer, her gaze unwavering. She stands within a protective circle formed by vividly coloured app icons and logos of well-known digital brands.
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal 769 529 StJohn Deakins

Upgrading the 5 common types of personalisation with ‘Private Personalisation’ Personalisation has been hailed as ‘the future of Marketing’ for decades now. It promises to enable businesses to develop intimate,…

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Lone female in red in a crowd of commuters Source: Midjourney
Empowering Private Personalisation: Customer-Centricity in the Age of AI
Empowering Private Personalisation: Customer-Centricity in the Age of AI 1456 816 StJohn Deakins

Personalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored experiences to their customers, leveraging data to offer targeted offers,…

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A Note To Enterprise Personal Data Owners – Don’t Worry!
A Note To Enterprise Personal Data Owners – Don’t Worry! 1920 1278 Anthony Lynch

A note to enterprise data owners – Don’t Worry! There is so much to look forward to in a post-cookie world. Broadly speaking, enterprises have two ways of gathering data…

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Leveraging 360º Life Data For Next Generation Consumer Insights
Leveraging 360º Life Data For Next Generation Consumer Insights 3840 1920 Shaun Richards

As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per…

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Version 3 of CitizenMe App
Version 3 of CitizenMe App 3578 2066 Nicki Gerrard

2023 is all about learning together This year CitizenMe will be changing things up with a focus on better life outcomes for everyone by helping Citizens access and harness the…

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Person surrounded by water
Data, Data Everywhere….
Data, Data Everywhere…. 3515 2334 Nicki Gerrard

Have you ever heard the poem with the words, “Water, water, everywhere, nor any a drop to drink”? If Samuel Taylor Coleridge’s poem, ‘The Rime of the Ancient Mariner‘, was…

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Digital Health Care
CitizenMe App: The Personal Fair Exchange Engine
CitizenMe App: The Personal Fair Exchange Engine 1800 1200 Shaun Richards

At CitizenMe we empower people connected to the Internet with the value of their own data.  We believe that a global digital society will only function properly when humans have…

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Digital Fragments
Human Data for a More Humane Digital Society
Human Data for a More Humane Digital Society 3614 2710 StJohn Deakins

From easier shopping and better healthcare to instant personal communications, the digital age that we now live in has already unlocked truly remarkable advances for humanity and there are undoubtedly…

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Can Market Research Lead Marketing Into ‘The Metaverse’?
Can Market Research Lead Marketing Into ‘The Metaverse’? 4752 3168 StJohn Deakins

CitizenMe’s Ethical Human Data Marketplace Enables Marketers To Illuminate The Path To Mass Market Web3 And The ‘Multiverse’ Future   The term ‘Metaverse’ is receiving heaps of hype, but definitions…

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CitizenMe Data Platform
The Only Insights Marketplace For You To Request Trusted Human Data
The Only Insights Marketplace For You To Request Trusted Human Data 1789 1195 Shaun Richards

It’s here, the biggest update to our CitizenMe Marketplace! We’re continuing our mission to give everyone better insights and deeper knowledge from human data, with the next evolution of our…

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