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MidJourney: Private Personalisation infinite regress
Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
 Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors 1024 571 StJohn Deakins
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In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal…

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Source: Midjourney. Prompt: Private Personalisation
Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation
 Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation 763 414 StJohn Deakins
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Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional…

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Midjourney. Prompt: Surreal Cityscape of Personal Privacy: A futuristic cityscape, with buildings that morph into clouds and roads. In the foreground, a confident 40-year-old woman looks directly at the viewer, her gaze unwavering. She stands within a protective circle formed by vividly coloured app icons and logos of well-known digital brands.
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal
 Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal 769 529 StJohn Deakins
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Upgrading the 5 common types of personalisation with ‘Private Personalisation’ Personalisation has been hailed as ‘the future of Marketing’ for decades now. It promises to enable businesses to develop intimate,…

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Lone female in red in a crowd of commuters Source: Midjourney
Empowering Private Personalisation: Customer-Centricity in the Age of AI
 Empowering Private Personalisation: Customer-Centricity in the Age of AI 1456 816 StJohn Deakins
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Personalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored experiences to their customers, leveraging data to offer targeted offers,…

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A Note To Enterprise Personal Data Owners – Don’t Worry!
 A Note To Enterprise Personal Data Owners – Don’t Worry! 1920 1278 Anthony Lynch
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A note to enterprise data owners – Don’t Worry! There is so much to look forward to in a post-cookie world. Broadly speaking, enterprises have two ways of gathering data…

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Leveraging 360º Life Data For Next Generation Consumer Insights
 Leveraging 360º Life Data For Next Generation Consumer Insights 3840 1920 Shaun Richards
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As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per…

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Version 3 of CitizenMe App
 Version 3 of CitizenMe App 3578 2066 Nicki Gerrard
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2023 is all about learning together This year CitizenMe will be changing things up with a focus on better life outcomes for everyone by helping Citizens access and harness the…

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Person surrounded by water
Data, Data Everywhere….
 Data, Data Everywhere…. 3515 2334 Nicki Gerrard
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Have you ever heard the poem with the words, “Water, water, everywhere, nor any a drop to drink”? If Samuel Taylor Coleridge’s poem, ‘The Rime of the Ancient Mariner‘, was…

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Digital Health Care
CitizenMe App: The Personal Fair Exchange Engine
 CitizenMe App: The Personal Fair Exchange Engine 1800 1200 Shaun Richards
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At CitizenMe we empower people connected to the Internet with the value of their own data.  We believe that a global digital society will only function properly when humans have…

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Digital Fragments
Human Data for a More Humane Digital Society
 Human Data for a More Humane Digital Society 3614 2710 StJohn Deakins
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From easier shopping and better healthcare to instant personal communications, the digital age that we now live in has already unlocked truly remarkable advances for humanity and there are undoubtedly…

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Can Market Research Lead Marketing Into ‘The Metaverse’?
 Can Market Research Lead Marketing Into ‘The Metaverse’? 4752 3168 StJohn Deakins
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CitizenMe’s Ethical Human Data Marketplace Enables Marketers To Illuminate The Path To Mass Market Web3 And The ‘Multiverse’ Future   The term ‘Metaverse’ is receiving heaps of hype, but definitions…

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CitizenMe Data Platform
The Only Insights Marketplace For You To Request Trusted Human Data
 The Only Insights Marketplace For You To Request Trusted Human Data 1789 1195 Shaun Richards
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It’s here, the biggest update to our CitizenMe Marketplace! We’re continuing our mission to give everyone better insights and deeper knowledge from human data, with the next evolution of our…

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